Measure your brand’s entire footprint in search. Visably takes search marketing strategy a step further by reviewing the page content behind each of the links on the first page of search for positive brand matches.
@zac_t_harris Thanks! There ARE a lot of SERP features out there! Visably currently collects information from the Featured Snippet (aka Answer Box) and all the organic links. However, we're actively expanding that list. Here's a quick list of the all the SERP Features that are on our roadmap:
Current:
- Organic Results
- Featured Snippets
Near Future:
- Paid Results
- People Also Ask
- Popular Products
- Research
- Top Products
- Top Stories
- Knowledge Panel
- Images
- Video
- Tweets
- Local Pack
- Found on the web
Hey Product Hunt,
Chris here, one of the makers of Visably. We started building Visably a year ago to better grapple with how brands interact with customers in search.
Before you ask, this isn’t SEO. We call it “SEV” or Search Engine Visibility. The difference is that SEO only tracks your website in search. However, there are so MANY more potential brand touch points with customers that aren’t your website… media reviews, ecommerce partners, blogs, etc.
Very simply, I wanted to answer the question: “where does my brand exist in search?” Visably finally answers that question, by reviewing all the page content within each organic link on the first page of search.
We also segment the SERP by common marketing channels (Ecommerce, Earned Media, Brand Owned, etc.) to make it easier to extract just the results you want, and see how your brand is performing across transactional results vs. informational results.
A few things Visably Does:
> Measure Your Brand Footprint in Search.
> Visably looks at links AND page content.
> Channel Recognition Technology.
> Novel KPIs for Brand Search Performance.
> Intent-Based Keyword Research.
> Strategic Alignment Across Teams.
> Real Time Data.
! ~ Visably PRO coming this fall ~ !
Follow us for updates: https://twitter.com/visably_seo
We really hope you enjoy. No cost. This one’s on us!
@techieshiba Thanks Techie! Let us know what you think.
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Love, love, love the concept and approach! Is this as viable for B2B brands as it is for B2C brands? Can't wait to continue to test it out and watch you evolve!
@kriste_goad1 Thanks Kriste! Loved chatted with you several weeks back. I see a big potential for B2B brands as well - really any company for which "search" is a major customer acquisition channel. Visably is especially helpful for companies that are receiving 3rd-party coverage (or has the opportunity to receive 3rd-party brand coverage in search).
@alex_papageorge Thanks! We are working on those features. We plan to roll out a PRO version of this software sometime later this year (Q4), that will have more robust campaign building, tracking, and monitoring.
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This is a good idea, I like the larger focus on brand over just website ranking. How do you determine Visably score?
@chris_humber Thanks Chris! Visably Score essentially scores the likelihood that a customer will find or “discover” your brand within the Search Results Page if they weren’t explicitly looking for it.
The score is calculated by applying a point structure to the SERP Features based on 1) page position, 2) feature type, and 3) average click-through-rate.
Visably Score is determined by a number of factors including the number of times the content is mentioned, its position within the SERP, the average CTR of that position, and other factors including the presence of an image, etc. So it’s possible that you could have several brand matches at the bottom of the page, but because you missed out on the top performing links (at the top of the page), you score could be quite low.
To illustrate just how skewed user behavior is toward rank position, check out this graphic of average click distribution from Advanced Web Ranking:
https://www.advancedwebranking.c...
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Looks really cool, I like that it’s straightforward and easy to use and I’m looking forward to using this more as I build my business and offer more solutions to my clients.
I interview Chris Dickey for my podcast and I've been waiting for Visably to launch and now it is here! I can't wait to use it and congrats to @chris_dickey3 and his team! SEV (Search Engine Visibility) is here! Let's goooooo!
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