Validating Product Ideas

Learn the techniques for understanding your customers needs

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Kate
Kate@katesegrin · Head of Social @ GitHub
@tsharon obviously we can't grab this book off the shelf yet, so as a "tidbit" to tide us over... What's a good tip / technique to better understand / tailor to customer needs?
Tomer Sharon
Tomer SharonMaker@tsharon · Head of UX, WeWork
@katesegrin Starting yesterday, you actually can grab it off the shelf :-) That said, my one tip would be to recognize our assumptions about needs and acknowledge that what we are most confident about is still an assumption worth validation.
Laura Klein
Laura Klein@lauraklein · Principal, Users Know
I strongly recommend everything that Tomer writes. Every time I hear him give a presentation or read a post or a book by him, I learn something new that makes me better at research.