UnitedMasters is an artist services company for artists to build a direct to consumer relationship with their fans across digital services: streaming, social media, and video.
We stitch together the first comprehensive profile of our artists’ most engaged fans.
Built by a mix of music and math nerds trying to empower artists to own their future.
cool branding and visionCons:
little value to artists...nothing like a record label
my career is in data analytics...but music is one of my passions that i actively pursue (I gig and my stuff is up on spotify/soundcloud/etc).
first off..the branding is really cool. kudos on that. i'm guessing this is a team that has good taste and knows how to package art for mass consumption. lots of value in that.
the product is a different story.
I signed up and connected all my social media accounts. 'You have 3.1k fans'...ok so they did some basic math adding up all my followers. now what?
they have these cards that give advice to musicians...any advice i would follow? sure. any advice i didn't already know? you'd have to live under a rock to not know things like twitter and instagram are great ways to 'connect with your fans'.
in my view, the cards don't offer any information an artist couldn't easily figure out themselves with a quick google search.
the dashboard has in interesting design that shows follower trends. again nothing really groundbreaking there.
the fan link feature could have potential. i tried sharing a soundcloud song using their link, it gave me some basic insights like which platforms generated the most clicks...but soundcloud already has that feature.
i'm not writing this product off yet. the team is good, they have some sense of product design, but i think they have a long way to go in terms of delivering something that an indie artist would actually value.John Kutay has used this product for one month.