Smart segmentation that lets you send more personal emails.

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#5 Product of the DayMay 28, 2014



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Jeff Morris Jr.
Jeff Morris Jr.HunterHiring@jmj · Revenue Products at Tinder
As their tagline suggests, Tropical has some very interesting ways to query data between your sales, marketing and product apps I led our email marketing efforts at Zaarly and we were always looking for ways to create emails that felt like they were "one to one" - which obviously becomes much harder at scale. When we initially sent personalized emails, I quite literally typed emails to customers (I eventually developed a pretty complex system). There should be an email marketing movement that encourages personalization (and less design). Tropical is one product that can help companies achieve a more personalized email experience. One other company I love is Jetlore (who focus on mining social data for email segmentation).
Jean-Luc Brisebois
Jean-Luc Brisebois@jbrisebois · Co-founder @ Picnic Metrics & Tropical
@jmj Thanks for sharing Jeff! Working hard to make your customer segmentation easier!
Özgür Alaz
Özgür Alaz@ozguralaz · Trend Expert, Founder of @usefulideasnet
I like the product, and, i will absolutely try it. My suggestion for them is to create more inspirations and recipes ideas. Because, they will also have an expertise on best practices, with "Resources Section" they can publish them.
Jean-Luc Brisebois
Jean-Luc Brisebois@jbrisebois · Co-founder @ Picnic Metrics & Tropical
@ozguralaz Awesome recommendation. We are publishing more and more content on our blog about best practices, ideas and where to get started.
Ryan Hoover
Ryan HooverPro@rrhoover · Founder, Product Hunt
Super smart and love that you're pulling in data from multiple channels. Marketers/product builders have too many disparate sources of information and if you don't tie it together, you end up with an incomplete user profile/data set. Coming from PlayHaven (recently rebranded to Upsight), I've thought a lot about targeted messaging in mobile games. We built a platform that allowed game devs/marketers/anyone to segment users by geo, amount spent, time in-game, etc. Two of the biggest challenges we had were: (1) Customers didn't know how best to use it. We offered so many tools, they didn't know where to start or how to measure ROI. (2) It was difficult to use. The product became very unusable when running numerous campaigns targeted to different use groups. It was hard to grasp what the user experience was like for individual user types. I'm sure you've run into similar hurdles, @jbrisebois.