Topic Research helps content marketers discover the most popular content on the web and find the best ideas for future content. The tool reveals hundreds of headlines that will resonate with audience most. On top of that, you’ll get a list of most frequently asked questions to make sure your content addresses your audience’s biggest pain points.
Very easy to use, simply enter your key phrase and watch the magicCons:
You need some kind of an SEMrush subscription, which is actually easy to sign up for.
I've been hooked on SEMrush for a number a few years now. This recent addition, the "Topic Research" is another killer tool in the long list of really useful and relevant must have tools in the SEMrush toolset.
The way you can just enter your keyword, and then select your location, right down to the city, and get a list of relevant topics, is so useful. I will be using this every day.
The idea of showing results in either cards or in a mind map, is a great idea. Each view actually shows different information which makes the two options very handy.
Also the ability to enter a domain and get content ideas for that is really a cherry on the top. And once you have run it, you can click the little down arrow and expand the topics further.
Each of the headlines shown also has a link to the website it comes from so you can go to their site and check it out.
With a list of topic related questions, it makes it so easy to include in the copy of any article.
This tool will surely give me the competitive advantage I'm looking for!
My only fear is that if all the other SEOs hear about this tool, they might all start getting a real competitive advantage too ;)
Peter MeadPeter Mead IT has used this product for one year.
Global coverage so covers more than just English and much more actionable than answer the public &Cons:
Requires a paid account, also slow to process data
The topic research done for "car insurance" in Australia (desktop) showed some nice ideas... brand terms... roadside assistance, ctp insurance, accidental damage....
The ability to hide unsuitable terms or drill down into these terms for more detail is also great. I love the headlines and questions that are generated based on that term along with the related terms similar to answer the public. If you are really stuck they also offer some long tail related searches that are perfect to dive deeper into a particular topic.
In card mode you get suggestion heads, questions and related searches for that particular query which is great when you are looking for very high level terms.
I also tested the tool in dutch as most tools struggle outside of English and found it managed to produce a fair number of great topic suggestions. Well done folks!David Iwanow has used this product for one day.