Product reviews on Instagram by a VC


Thingtesting is a place to find, explore and support new brands and startups on Instagram. The posts give both a consumer and a VC review on the product. The account was started by a London-based VC, Jenny Gyllander from Backed, to enlighten your meme filled instafeed! 🥑

Hunter Walk called her "The Best VC on Instagram".

16 Reviews
Hunter Walk
niklas jansen
Aishwarya Iyer
 +37 reviews
  • Pros: 

    Excellent, beautiful and honest reviews from both sides of the table at once.



    The beautiful well curated content constantly blows me away. How can you make something this simple so great! I just wish there was now of it, luckily I don't think she'll run out of products to test.

    Rudi Skogman has used this product for one year.
  • Aishwarya Iyer
    Aishwarya IyerLiving in a golden state with Brightland

    Thoughtful, thought-provoking, clean, beautiful imagery and forward-leaning


    Jenny does not live in LA!

    I think Jenny is really onto something very special with Thingtesting. I met Jenny in LA after connecting with her on IG and shared the Brightland story and vision with her...and a bottle of Brightland as well. She wrote a thoughtful, honest and wonderful post about Brightland and every time I see a post of hers, I am always inspired and excited to read + learn. Thank you for creating Thingtesting, Jenny!

    Aishwarya Iyer has used this product for one year.
  • Kalle Freese
    Kalle FreeseCo-Founder at Sudden Coffee

    Great reviews, beautiful design


    Not posting every day

    I came across Thingtesting in June and have been following since. Great place for discovering new products. I love Jenny's insightful reviews both from consumer and VC's perspective.

    Kalle Freese has used this product for one month.
  • Pros: 

    Beautiful and consistent brand design, amazing reviews - useful and cool!


    would enjoy more posts

    I came across Thingtesting a few months ago, and have since looked to it to find new products, but more frequently than that to honestly just entertain myself- the posts and reviews are fun, and informative. I find it super honest and I like the dual-sided review (as a "normal" customer, as well as as a VC). There's nothing else like it out there - follow it!

    Maya Poulton has used this product for one year.
  • Pros: 

    Visual, concise, clear reviews that provide direction


    none for me!

    I find myself looking forward to new posts, as we seem to have similar tastes/curiosities! Very relevant, very helpful, and especially enjoy the VC perspective (as I am also a VC)

    Lynne Bairstow has used this product for one month.
  • Ilona Mooney
    Ilona MooneyI like doing things that actually matter

    Genuine and honest reviews of products I haven't heard of, but I wish I had.


    Would love old twitter char limited tl;dr version

    Jenny has created a new model for what VCs should do: She is helping cool companies get exposure in a beautiful way, rather than just promoting their own portfolio companies. More importantly, she is making VC thinking concrete, practical and accessible, rather than keeping the analysis behind closed doors. I wish more people had the courage to start companies, so giving access to this kind of insight is invaluable.

    Ilona Mooney has used this product for one month.
  • Ro Jackson
    Ro JacksonFounder of SLOWE

    Beautifully designed, thoughtful and help reviews about products I want to hear about


    ...there's only one Jenny?

    I've been following Thingtesting since near the beginning and, tbh, it's ridiculous this wasn't a thing before now. I've purchased a couple of products off the back of reviews and had a suggestion reviewed. Jenny is super knowledgable and open to chatting about the things!

    Ro Jackson has used this product for one year.
  • Pros: 

    Visual, topical content on new products from tech to wellness


    Product reviews are most interesting for affluent urban lifestyles

    Short product reviews and essays, made lots of new discoveries

    Charlotta Liukas has used this product for one month.
  • Joe Duncko
    Joe DunckoCEO @ The Event Discovery Company

    Really insightful product posts from a VC perspective (you don't normally see this!)

    The pictures themselves are a hip pastel


    I don't use Instagram, and it doesn't seem like Insta has an RSS feed

    I would love to find more content that connects product / user facing stuff to market-level stuff.

    Joe Duncko has used this product for one week.
  • Pros: 

    Very inspirational! In my role I am always looking for innovative brands to partner with. Jenny's page is the perfect place to start!



    Love the idea

    Filip Egert has used this product for one month.
  • Tomasz Piotrowski
    Tomasz PiotrowskiCEO&Co-founder of GarageStore

    Perfect photos and reviews from both VC and client



    Perfectly executed review instablog - I just love it!

    Tomasz Piotrowski has used this product for one week.
  • Francis Pedraza
    Francis PedrazaAt Invisible

    So clean. Immediately "get" the product and can make a snap decision about whether it is for me or not.


    Can't buy direct on Insta!

    I wish Jenny could turn Thingtesting into an ecommerce experience where I could buy the things I see!

    Francis Pedraza has used this product for one year.
  • Emilie Spire
    Emilie SpireInvestor at Felix Capital

    Sharp, Smart and Sweet


    Would love to see more of it! Daily posts?

    One of the best Instagram account I followed, pioneering a new format to share smart content in an aesthetic way

    Emilie Spire has used this product for one year.
  • Pros: 

    Awesome content!


    No cons

    I love the product reviews, always something interesting and new!

    Josefiina Kotilainen has used this product for one year.
  • Pros: 

    Awesome and authentic reviews



    It gives me the daily dose of awesome new products reviewed by one of the top VCs in Europe

    Christopher Barth has used this product for one month.
  • Bianca Monaco
    Bianca MonacoProduct Manager

    The images are so well done and the descriptions are a new perspective on products


    Wish there was more

    I found this on instagram and now check it every day.

    Bianca Monaco has used this product for one month.