Thingtesting

Product reviews on Instagram by a VC

5.0/5
About

Thingtesting is a place to find, explore and support new brands and startups on Instagram. The posts give both a consumer and a VC review on the product. The account was started by a London-based VC, Jenny Gyllander from Backed, to enlighten your meme filled instafeed! 🥑

Hunter Walk called her "The Best VC on Instagram".

Would you recommend this product?
40 Reviews5.0/5

The beautiful well curated content constantly blows me away. How can you make something this simple so great! I just wish there was now of it, luckily I don't think she'll run out of products to test.

Pros:

Excellent, beautiful and honest reviews from both sides of the table at once.

Cons:

None

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Short product reviews and essays, made lots of new discoveries

Pros:

Visual, topical content on new products from tech to wellness

Cons:

Product reviews are most interesting for affluent urban lifestyles

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Aishwarya IyerLiving in a golden state with Brightland

I think Jenny is really onto something very special with Thingtesting. I met Jenny in LA after connecting with her on IG and shared the Brightland story and vision with her...and a bottle of Brightland as well. She wrote a thoughtful, honest and wonderful post about Brightland and every time I see a post of hers, I am always inspired and excited to read + learn. Thank you for creating Thingtesting, Jenny!

Pros:

Thoughtful, thought-provoking, clean, beautiful imagery and forward-leaning

Cons:

Jenny does not live in LA!

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Emilie SpireInvestor at Felix Capital

One of the best Instagram account I followed, pioneering a new format to share smart content in an aesthetic way

Pros:

Sharp, Smart and Sweet

Cons:

Would love to see more of it! Daily posts?

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Love the idea

Pros:

Very inspirational! In my role I am always looking for innovative brands to partner with. Jenny's page is the perfect place to start!

Cons:

None

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Ilona MooneyI like doing things that actually matter

Jenny has created a new model for what VCs should do: She is helping cool companies get exposure in a beautiful way, rather than just promoting their own portfolio companies. More importantly, she is making VC thinking concrete, practical and accessible, rather than keeping the analysis behind closed doors. I wish more people had the courage to start companies, so giving access to this kind of insight is invaluable.

Pros:

Genuine and honest reviews of products I haven't heard of, but I wish I had.

Cons:

Would love old twitter char limited tl;dr version

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Kal Freese
Co-founder at Taika, YC alum

I came across Thingtesting in June and have been following since. Great place for discovering new products. I love Jenny's insightful reviews both from consumer and VC's perspective.

Pros:

Great reviews, beautiful design

Cons:

Not posting every day

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Tiffany WardleFangirl of all things awesome
I wonder if posting every day would come across as somehow shallow or too content driven just for the sake of content?
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I find myself looking forward to new posts, as we seem to have similar tastes/curiosities! Very relevant, very helpful, and especially enjoy the VC perspective (as I am also a VC)

Pros:

Visual, concise, clear reviews that provide direction

Cons:

none for me!

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I love the product reviews, always something interesting and new!

Pros:

Awesome content!

Cons:

No cons

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I came across Thingtesting a few months ago, and have since looked to it to find new products, but more frequently than that to honestly just entertain myself- the posts and reviews are fun, and informative. I find it super honest and I like the dual-sided review (as a "normal" customer, as well as as a VC). There's nothing else like it out there - follow it!

Pros:

Beautiful and consistent brand design, amazing reviews - useful and cool!

Cons:

would enjoy more posts

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Joe DunckoCo-Founder @ Share Securely

I would love to find more content that connects product / user facing stuff to market-level stuff.

Pros:

Really insightful product posts from a VC perspective (you don't normally see this!)

The pictures themselves are a hip pastel

Cons:

I don't use Instagram, and it doesn't seem like Insta has an RSS feed

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It gives me the daily dose of awesome new products reviewed by one of the top VCs in Europe

Pros:

Awesome and authentic reviews

Cons:

None

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Francis PedrazaAt Invisible

I wish Jenny could turn Thingtesting into an ecommerce experience where I could buy the things I see!

Pros:

So clean. Immediately "get" the product and can make a snap decision about whether it is for me or not.

Cons:

Can't buy direct on Insta!

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Bianca MonacoProduct Manager

I found this on instagram and now check it every day.

Pros:

The images are so well done and the descriptions are a new perspective on products

Cons:

Wish there was more

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Tomasz PiotrowskiCEO&Founder of Gamersmade

Perfectly executed review instablog - I just love it!

Pros:

Perfect photos and reviews from both VC and client

Cons:

none

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Ro JacksonFounder of SLOWE

I've been following Thingtesting since near the beginning and, tbh, it's ridiculous this wasn't a thing before now. I've purchased a couple of products off the back of reviews and had a suggestion reviewed. Jenny is super knowledgable and open to chatting about the things!

Pros:

Beautifully designed, thoughtful and help reviews about products I want to hear about

Cons:

...there's only one Jenny?

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