Thingtesting

Product reviews on Instagram by a VC

5.0/5
About

Thingtesting is a place to find and explore new brands. The IG account was started by a London-based VC, Jenny Gyllander to enlighten your meme filled instafeed! 🥑

Hunter Walk called her "The Best VC on Instagram".

Would you recommend this product?

The beautiful well curated content constantly blows me away. How can you make something this simple so great! I just wish there was now of it, luckily I don't think she'll run out of products to test.

Pros:

Excellent, beautiful and honest reviews from both sides of the table at once.

Cons:

None

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Short product reviews and essays, made lots of new discoveries

Pros:

Visual, topical content on new products from tech to wellness

Cons:

Product reviews are most interesting for affluent urban lifestyles

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Living in a golden state with Brightland

I think Jenny is really onto something very special with Thingtesting. I met Jenny in LA after connecting with her on IG and shared the Brightland story and vision with her...and a bottle of Brightland as well. She wrote a thoughtful, honest and wonderful post about Brightland and every time I see a post of hers, I am always inspired and excited to read + learn. Thank you for creating Thingtesting, Jenny!

Pros:

Thoughtful, thought-provoking, clean, beautiful imagery and forward-leaning

Cons:

Jenny does not live in LA!

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Investor at Felix Capital

One of the best Instagram account I followed, pioneering a new format to share smart content in an aesthetic way

Pros:

Sharp, Smart and Sweet

Cons:

Would love to see more of it! Daily posts?

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Love the idea

Pros:

Very inspirational! In my role I am always looking for innovative brands to partner with. Jenny's page is the perfect place to start!

Cons:

None

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I like doing things that actually matter

Jenny has created a new model for what VCs should do: She is helping cool companies get exposure in a beautiful way, rather than just promoting their own portfolio companies. More importantly, she is making VC thinking concrete, practical and accessible, rather than keeping the analysis behind closed doors. I wish more people had the courage to start companies, so giving access to this kind of insight is invaluable.

Pros:

Genuine and honest reviews of products I haven't heard of, but I wish I had.

Cons:

Would love old twitter char limited tl;dr version

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Co-founder at Taika, YC alum

I came across Thingtesting in June and have been following since. Great place for discovering new products. I love Jenny's insightful reviews both from consumer and VC's perspective.

Pros:

Great reviews, beautiful design

Cons:

Not posting every day

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Fangirl of all things awesome
I wonder if posting every day would come across as somehow shallow or too content driven just for the sake of content?

I find myself looking forward to new posts, as we seem to have similar tastes/curiosities! Very relevant, very helpful, and especially enjoy the VC perspective (as I am also a VC)

Pros:

Visual, concise, clear reviews that provide direction

Cons:

none for me!

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I love the product reviews, always something interesting and new!

Pros:

Awesome content!

Cons:

No cons

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I came across Thingtesting a few months ago, and have since looked to it to find new products, but more frequently than that to honestly just entertain myself- the posts and reviews are fun, and informative. I find it super honest and I like the dual-sided review (as a "normal" customer, as well as as a VC). There's nothing else like it out there - follow it!

Pros:

Beautiful and consistent brand design, amazing reviews - useful and cool!

Cons:

would enjoy more posts

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Software Engineer @ BrdgAI

I would love to find more content that connects product / user facing stuff to market-level stuff.

Pros:

Really insightful product posts from a VC perspective (you don't normally see this!)

The pictures themselves are a hip pastel

Cons:

I don't use Instagram, and it doesn't seem like Insta has an RSS feed

It gives me the daily dose of awesome new products reviewed by one of the top VCs in Europe

Pros:

Awesome and authentic reviews

Cons:

None

At Invisible

I wish Jenny could turn Thingtesting into an ecommerce experience where I could buy the things I see!

Pros:

So clean. Immediately "get" the product and can make a snap decision about whether it is for me or not.

Cons:

Can't buy direct on Insta!

Product Manager

I found this on instagram and now check it every day.

Pros:

The images are so well done and the descriptions are a new perspective on products

Cons:

Wish there was more

CEO&Founder of Gamersmade

Perfectly executed review instablog - I just love it!

Pros:

Perfect photos and reviews from both VC and client

Cons:

none

Founder of SLOWE

I've been following Thingtesting since near the beginning and, tbh, it's ridiculous this wasn't a thing before now. I've purchased a couple of products off the back of reviews and had a suggestion reviewed. Jenny is super knowledgable and open to chatting about the things!

Pros:

Beautifully designed, thoughtful and help reviews about products I want to hear about

Cons:

...there's only one Jenny?