The User’s Journey: Storymapping Products That People Love

How can we use story to improve quality of user engagement?

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Moss PikeHunter@mosspike · Technology consultant at KT
Note that the book is discounted until Tues., 3/22! The UX Bookclub of Los Angeles will be hosting a webinar with the author, Donna Lichaw, on Wed., 4/27 at 6:30pm PST. Details here.
Romek Jansen@romekjansen · Founder
Creating a good story is hard work. I like the process that comedians go through. A joke is tweaked and endlessly rewritten and then they make it sound like they just made it up.
Moss PikeHunter@mosspike · Technology consultant at KT
@romekjansen Great point, Romek! And they know precisely when to tell it, which is another part of effective storytelling!
Christina Wodtke@cwodtke · Associate Professor, CCA
I got an early copy and used it in my interaction design class. Really helpful, and the kids enjoyed learning from it!
Moss PikeHunter@mosspike · Technology consultant at KT
@cwodtke Glad to hear it, Christina! I'm looking forward to learning from it (the UX Bookclub webinar is tonight!).