The Outline

A new kind of publication for a new kind of human

Would you recommend this product?
2 Reviews5.0/5
Ryan Hoover
Founder, Product Hunt
The design feels bold and refreshingly different than a typical online publication. It even has a Geocities vibe to it... and I mean that in a good way. 😊
Upvote (17)
James Zhang
EM @ Stripe. Previously: Polly (YC S17)
@rrhoover I like it. Design & UX feel like a Bloomberg + Vox + The Verge + 50 cans of La Croix.
Upvote (9)
Taylor Lorenz
Tech journalist/guacamole connoisseur
I think this site/brand is very cool and I love that they're trying to break the mold! It's clear that everyone put a lot of heart into it and I'm sure they'll find a very loyal audience. The one thing I'm having trouble with is actually reading the content on it? I'm pretty dyslexic and generally don't have trouble reading most websites, but this one made me feel like I was back in elementary school. While I appreciate the design visually, I wonder if they could have an easy reader version or something!? (I have officially become my grandmother :/ lol). Anyway, great to see people being creative!
Upvote (13)
Andy O'Dower
Head of Product at Snapsheet
@taylorlorenz I feel the same way. I want to love it, but the unique UX for unique UX alone creates a lot of usability issues. Especially for mobile web.
Upvote (3)
Jóhann Hannesson
Product and sometimes Project Manager
@taylorlorenz Agreed, I love the general UX and design direction, but I'm struggling with the contrast and readability of some of the cards and articles.
Upvote (1)
Robyn Chang
Music, Media, Marketing
This is my dream. Where do I send my resume?
Upvote (6)
Alex Sharp
I want to like this -- I do. I'm passionate about media and journalism, and I'm a fan of anything that attempts to improve the state of the art, and raise the level of discourse. But I was a bit rebuffed right away by the classically tech-y, pretentious, and even a bit juvenile-sounding tagline: "A new kind of publication for a new kind of human." A new kind of *human*. My BS alarm is...activated. After reading the intro post, I'm still wondering, what is this? Is it a media organization? Do they build tools? Is it a publishing platform? Some combination of the three? I'm lost. Then, in the second paragraph of the intro, this left a bad taste in my mouth: > I'm not going to bore you with every tiny detail, but by now it should be rather clear that something is broken in the way the media functions and in what is expected of a media organization. This is not entirely the fault of the news industry, but it's not not the industry's fault. *The math of this miscalculation is clear: For far too long the media industrial complex has relied on the crutch of scale and quantity, regurgitative storytelling practices, the strength of other people's technology and ideas, and a skewed view of its own position in the world. And that has been detrimental to the audience and the business alike.* [emphasis mine] This is a really nicely constructed sentence; but as an introduction to your organization, it comes off utterly meaningless, sophomoric, and a bit of a "fuck you" to people doing solid journalism who have dedicated their careers to it. Rather than striking a tone of "we want to build on the shoulders of the giants that have walked before us" it has an all-too-familiar tone in the tech industry of we're going to tear this thing down -- in this case, storytelling and reporting, things that are as old as humanity -- and rebuild it from the ground up. I want to like this, I really do. The articles that I clicked through a well-designed and have really neat interactions. I think implementing those concepts can be very powerful for telling stories in a new way. But I'm struggling to see 1. what this is 2. what is truly innovative about it 3. why the tone has to be quite so pretentious.
Upvote (4)
Julian Lehr
Fitter, happier and more productive.
"A weird new adventure" indeed. I have the feeling that it'll take some time to get used to the design.
Upvote (1)