The Landing Page Analyzer by Unbounce

A free tool that instantly grades your landing pages

4.2/5
About

The Landing Page Analyzer is a free tool that grades the performance of your landing page and gives you personalized tactics to increase its conversion rate, all in a matter of seconds!

Would you recommend this product?
Building @TypitoHQ. Ex @VWO @Pipe_monk

Not sure how "AI" can help analyze my landing page when it has no clue about my customer persona, the product features, the market. It just asks a keyword and does a broad "analysis" which shows my page speed, mobile friendliness (not sure how its better than Google page insights), some frivilous report

the design scoring didnt make sense. Not sure what it meant by

Above The Fold — needs attention

Focusing Your Visitor's Attention — needs attention

What attention? How? What?

Overall, I have observed how this is a gimmick to collect leads for Unbounce. Dissapointed. :(

Pros:

The design of the page

Cons:

Nothing actionable or worth the time; shows numbers for the sake of it and a superficial tool.

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Co-founder of Unbounce
Hi Tejaswi, Sorry that it didn't at first appear as useful as you'd hoped. If I may address a few of your comments. I think we'd all agree that things like target persona, product features etc. are critical to conveying a value proposition effectively. Where this tool aims to help is by providing industry specific recommendations based on an analysis of thousands of other landing pages in your vertical. The idea is that we can show you what’s worked for others and what hasn’t, so you can make an informed decision on how to adjust the content of your page to improve its conversion rate. We also designed the Analyzer to serve as a solid gut check in some critical areas that tend to affect the majority of landing page conversion rates. Regarding the AI portion of the report, if you chose the industry you are in, and your conversion rate on the form, it compares your performance to those in our analysis of 70 million interactions with 65,000 Unbounce landing pages. The section where you see “Focusing Your Visitor's Attention — needs attention” in your results snapshot, that means we have some important recommendations to offer you. All you have to do is click the arrow below your results snapshot to see your comprehensive list of recommendations. That part bases some of its analysis on the concept of Attention Ratio, whereby for the most part a highly effective landing page will have a single CTA and no external links. So it counts the number of links you have above the fold and as a whole. Your ideal Attention Ratio is 1:1, but might be 10:1 or 40:1 depending on how many links you have. With regards to page speed, what we did there to make it actionable (again if you expand that portion of the report) is to show the size of your images, and how much smaller they could be if compressed, and it also provides direct links to download those optimized images. Pretty cool really! Does all of that make sense? Happy to answer any further questions. Cheers, Oli
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@Tejaswi R :Uuuh and and your 'old' company collects no leads with their analyzer? Sorry, can't take your review seriously
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We at Conversionlab was fortunate enough to be among the first to try this tool - and it's amazing! It gives you actionable insight on how to improve your landing pages. I noticed some skeptics, and they have fair points.

The analyzer will however help you nail some issues that are not dependent on visitor persona or similar.

This is a game changer! 🏆

Pros:

Like having a pro look over your landing page before going live

Cons:

As always with optimization, don't trust the tool blindly

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Growth Engineering @Clearbit
Thanks so much for the kind words and support @Finge, it was great to have your feedback pre-launch! And I agree completely regarding your comment on optimization - this tool is designed to help, but not replace the human touch.
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Product guy

What else can one do to improve the score? For instance, I got 16% in messaging, that means my key words used in social media campaigns are really bad. So, what key words do I need to put up? If this tool can tell me that and in turn if I see results, I'd pay for this app.

Pros:

The percentage scores, explanations about what's good about your page, clean UI.

Cons:

"How to improves these scores" - can be better.

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Co-founder of Unbounce
Hi Sri! Did you enter some keywords/phrases in the form when you launch the analyzer? If you do it will hunt for those on the page when scoring it.
Matchnode Founder

We saw a huge lift in landing page performance for a client using the compression suggestions and by using some of the copy suggestions. We are now going to update some of the copy in our Facebook ads as a result of the lift.

Pros:

Very useful

Cons:

Message match was a bit difficult

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Growth Engineering @Clearbit
Thanks so much for being an early supporter - especially for uncovering those bugs :) - and for the kind words @brian_davidson. Great to hear about the lift! Agreed we haven't quite nailed how we try to explore message match - something we're going to address in v2. Thanks again.
LemonRock

Nice tool. Might be interesting if it could access my Google Analytics account and provide hard comparison data on Industry Performance.

Pros:

Very simple to use; easily understood recommendations and it's free!

Cons:

Industry Performance is arbitrary

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Growth Engineering @Clearbit
Thanks @paulfrench - glad you like the tool! And thanks for the suggestion -integrating with other tools such as GA to pull in more data is definitely something we will explore for a V2.
Paid Search Account Manager

This analyzer tool basically takes GA's recommendations and make it easy to pinpoint weaknesses and strengths with your current landing pages. CHECK IT OUT!

Pros:

Fast, Actionable & Very Insightful

Cons:

I want more tools like this!

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Brand Marketing @ Unbounce
Thanks so much for checking it out, Bethany! We glad you liked it. Let us know if your pages improve. 📈 🙂

I'm so excited this tool is finally live! I run PPC campaigns for large Enterprises, which means I'm often limited by what an in-house dev team can or can't do - not to mention brand managers who don't want to eliminate low-performance website elements from small, ppc-only landing pages. This tool helps evaluate the page with a third-party voice and gives the reasons behind some of the scores and recommendations. It just launched and I already shared it with my biggest client. I am using this tool from now on!

Pros:

Simplicity. This tool makes clear where attention is needed for teams that may not embrace design thinking.

Cons:

Scale. If I make a batch of lps for a campaign - say 20, one for each market, I may use templates but still need specific elements.

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Growth Engineering @Clearbit
Thanks so much for the review @juliavyse ! Also great to learn more about your use case - I see how scaling would be an issue. We'll take this into account for our next iteration. Thanks again for trying the tool and any other feedback please let us know!
Team #LearnInbound

Really impressed with first impressions on the tool. Very difficult to build a framework that can be (successfully) applied across a broad range of different types of landing pages with such consistent and still providing pertinent advice.

I'd love to see the 'Trust and Security' section being added to and expanded on. Even simple things like checking if a privacy statement is present would help nudge many users in the right direction (with GDPR on the horizon very relevant for many users).

I'd also love to see some accessibility checks being added to the mix of the feedback. Whether that's in terms of quick visibility (min pixel size) and contrast checks (font colour vs background for legibility) or focused on the more technical (e.g. use of ARIA annotations).

The initial list of input requirements is a tad off putting at first glance. Though once the feedback is received it becomes quite clear why most of it was needed. Personally I'd have liked seeing a little guidance or super subtle hint on the 'why' I was being asked for some of the elements as a first time user. Though once the first run is done that would have little ongoing impact. Input guidance on the 'conversion rate' (5 vs 5% vs five percent) might help some too, though you'd imagine most would figure that out.

For the few seconds it takes to push a page through and review the results I can imagine it saving an awful lot of heartache (and revenue)!

Pros:

Fantastic design, really easy to use, nice balance struck between quick overview (% scores) and detail (actual metrics)

Cons:

Trust and Security a little lacking

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This helped me determine what could be fixed on my page for better performance. The recommendations were very actionable and I'll be going to fix them now!

Pros:

Asked specific questions about my page and the traffic used to get there to give more relevant recommendations.

Cons:

None so far.

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when I chose Higher Education industry and 9.32% conversion rate, when I submitted it it said that I had to choose an industry and conversion rate.......something wrong - once I changed the industry to travel  it  went  through.  But  obviously  that's  the  wrong  industry.

--------UPDATE  FIXED--------------

Pros:

Good concept

Cons:

[FIXED] Couldn't use it due to validation error

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Growth Engineering @Clearbit
Sorry about this Mark - I'll dig into this now and report back. Thanks for letting us know!
Growth Engineering @Clearbit
Hey Mark - I just pushed an update to fix the error you encountered. I tried the same entry as you and it seems to work now if you'd like to try again? I'll follow up via email too. Thanks, Brian
VIdeo Strategist

Love the grading system, and it's a simple way to highlight major problems, such as page speed and a lack of necessary taggin.g

Pros:

It's clever, and potentially will save a bunch of time and internal debates

Cons:

potentially the advice is a bit generic and could lead you astray

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Growth Engineering @Clearbit
Thanks for taking the time to review and for the kind words @philnottingham - really appreciate it. Agreed regarding your con - it's important that people don't replace their optimization procedure with this tool but rather let it support it. Thanks again :)
Marketing Director, BizIQ

Seems like a nifty tool. Obviously it's not a totally custom analysis of your landing page (nor should it be, for free) but I was able to gain some actionable insights, specifically on copy and words to swap. I work with clients who have never measured a conversion rate previously, and I'd love this tool to be not so dependent on an existing conversion rate in order to provide a nice before-and-after breakdown of how the adjustments that were made impacted their campaign. All in all, for a brand new tool, I gathered some good insight and alternative ways to explain why the updates I made to pages impacted the performance of the campaign. I don't use it for the score alone, but more for the detailed breakdown.

FWIW, entering a conversion rate of 0 still allows you to get an analysis, just without the industry comparison.

Pros:

Clear explanations, actionable insights, easy to use

Cons:

Didn't recognize social proof on page, dependent on conversion rate

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ATELIERI DESIGN CO.

Very good food for thought and motivation to make adjustments where something might have been overlooked.

Pros:

Great analysis and detailed recommendations. Easy and fun to digest.

Cons:

Missed social proof which brought score down.

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Soywebmaster.com

Our time is the most important asset we have. Therefore, any tool that can save us time, welcome it. The interesting thing about this tool is that it analyzes important aspects of our landings such as speed, if it is adapted to mobile, design, SEO and security and also guides us in what we are failing. In addition, what I liked the most, are the advice on how to solve these problems and all the information that provides you in this regard. My congratulations for the tool.

Pros:

Ease of use and lots of information about the problems

Cons:

Nothing

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Copywriter and Online Marketer

The tool show me my CTR and the areas that I need to improve

Pros:

The topics analysis

Cons:

Nothing

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I can't wait to learn more about this.

Pros:

Very useful idea , I am a big fan of this.

Cons:

No negatives.

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Founder, MoveShake

If you say it's free, then make it free without requiring signing up or subscribing to anything.

Pros:

None

Cons:

It requires that one enters a name & email, so basically it's an email harvester.

Growth Marketing at Vervoe

Great tool, hopefully it remains free for everybody. Shouldn't be taken as bible, but, provides some really actionable advice.

Pros:

In-depth Analysis, Industry Performance Comparisons, Free

Cons:

May miss things on the page

The page itself is a lead-generation info-sucking page. More trustworthy to simply use PageSpeed Insights or Lighthouse.
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Serial Entrepreneur.
Interesting tool, just found some issues on the report. It was stating that my landing page does not have meta descriptions, although it does. My website is built with WP content management system, I don't know if this might be relevant to you and is something worth looking into for you guys :) Other than that, looks about right. Useful to doublecheck your technicals :)