The Landing Page Analyzer by Unbounce

A free tool that instantly grades your landing pages

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#2 Product of the DayNovember 15, 2017

The Landing Page Analyzer is a free tool that grades the performance of your landing page and gives you personalized tactics to increase its conversion rate, all in a matter of seconds!

  • Tejaswi R
    Tejaswi RBuilding @TypitoHQ. Ex @VWO @Pipe_monk

    The design of the page


    Nothing actionable or worth the time; shows numbers for the sake of it and a superficial tool.

    Not sure how "AI" can help analyze my landing page when it has no clue about my customer persona, the product features, the market. It just asks a keyword and does a broad "analysis" which shows my page speed, mobile friendliness (not sure how its better than Google page insights), some frivilous report

    the design scoring didnt make sense. Not sure what it meant by

    Above The Fold — needs attention

    Focusing Your Visitor's Attention — needs attention

    What attention? How? What?

    Overall, I have observed how this is a gimmick to collect leads for Unbounce. Dissapointed. :(

    Tejaswi R has used this product for one day.
    Comments (6)
  • Sri
    SriWorks on data science

    The percentage scores, explanations about what's good about your page, clean UI.


    "How to improves these scores" - can be better.

    What else can one do to improve the score? For instance, I got 16% in messaging, that means my key words used in social media campaigns are really bad. So, what key words do I need to put up? If this tool can tell me that and in turn if I see results, I'd pay for this app.

    Sri has used this product for one day.
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Oli Gardner
Oli GardnerMaker@oligardner
Hi Product Hunt 👋 I’m Oli, Co-Founder of Unbounce. Super excited to be launching Unbounce’s Landing Page Analyzer today 🚀 Over six months in the making, this free tool leveraging our AI technology grades the performance of your landing pages and tells you how to improve them, in seconds. If you know Unbounce, you know that we love high-converting landing pages, and the landing page analyzer is the fastest way to get actionable optimization feedback. The analyzer: * grades your landing pages and tells you how to improve them by giving you an in-depth, personalized report card. * breaks your landing page down by nine specific performance categories that really matter for conversion. These include page speed, mobile experience, SEO, copy sentiment, industry benchmark comparison, conversion-centered design, and trust and security. * includes very specific and detailed feedback. For instance: it gives you a preview of your social open graph tags. And gives you downloadable and compressed versions of your page’s images, to increase your landing page load speed. I can’t wait to hear what you think! Any questions/feedback!? Let’s chat in the comments below👇 Oli
Brian Hemeryck
Brian HemeryckMaker@briantvh · Growth Marketing Manager, Unbounce
+1 to what @ oligardner said! This tool has been six months in the making and we’re delighted that it’s finally out in the wild! We want this to be a valuable tool to help anyone running marketing campaigns. So, Product Hunters, we’d love to hear your honest feedback so we can keep improving - what else do you want to know about your landing page - what kind of feedback are we missing? Is there anything that you do or don’t like? Also, I know some users have come across some bugs. I’m actively pushing fixes so thanks to everyone pointing them out. Please feel free to comment here or message me with any you find. Thanks in advance for your feedback. If you have any questions on the tool I’d be happy to answer.
Simon Schmid
Simon Schmid@s2imon · International @iubenda & more.
@oligardner solid work, Oli!
Stefanie Grieser
Stefanie Grieser@smgrieser · Maker @ Shine Bootcamp, Marketer Sphere
Full disclaimer: I work at Unbounce. And am biased. That being said, I've been working at Unbounce for 5 years as a marketer. And have been making and optimizing landing pages for a ton of campaigns. And I have had my fair share embarrassing landing page mistakes. True story: I forgot the meta-data on a fully launched, public landing page. And then was called out on stage at Call To Action Conference on my landing pages SEO (or Lack thereof) by Michael King. #ouch #thatonehurt If I had this at the time, mistakes would have been easily avoided. It's like a second pair of eyes combing over everything that's really important on your page. In seconds. Everything down to the little details - like telling you when your images are too big and are slowing down your page. And then giving you downloadable and compressed images to speed up your page. Or previewing your social open graph tags so you can see what your images look like. And if you need to debug them they link right to the social debug tools (#handy). And yes, telling you when you forgot your meta-data and your h1 tags so you can actually rank. Super proud of the team on launching this 🙌 -Stef
Vytas Butkevicius
Vytas Butkevicius@vytasbu · Freelance designer
Was pretty excited when I saw "Landing page analyser" because I think it's cool idea. Unfortunately the sign-up form is so long it doesn't even fit in my screen. Sorry about the negativity, but this feels like a relatively straightforward marketing "how to capture more leads" approach. Instantly closed the website... Would recommend looking at how InVision grabbed lots of emails with their IBM video (I was glad to give them my details).
Oli Gardner
Oli GardnerMaker@oligardner
@vytasbu Hi! If I can address your comment, the reason the form is pretty long is that we take the details you enter to make the report specific to you. For example, if it has a form, we provide different feedback compared to if it doesn't. For traffic sources, we use that to look at things like the keywords on your page (if you check organic), message match with keywords your ad might have. And one of the coolest parts, is if you choose your industry, and enter your conversion rate, we compare it to tens of thousands of Unbounce pages to see where it stacks up with regards to our industry benchmark report. Does that make some sense?
Dainis Kanopa
Dainis Kanopa@dainiskanopa · Daily Insight, CEO
@vytasbu Yes, but how much Invison vs Unbounce grabbed in $$$. They need to be good at this stage.
Mick@mickc79 · Founder of SongBox.Rocks
@vytasbu @dainiskanopa I too was put off by the length of the form and the nature of the questions.
Oli Gardner
Oli GardnerMaker@oligardner
Hi Mick, Thanks for the feedback! From a research (and personal) perspective, I'd love to know which questions gave you reason to pause and feel that way? And if I may, what did you think you would have received if you'd submitted the form? << My hope being to learn and make the experience of using the analyzer better for all.
Josh Brown
Josh Brown@joshsoftorino · Marketing Director, Softorino Ltd.
Congrats on the launch of the new Landing Page Analyzer, Oli & the team. Just tried it... and I don't want to brag but.. it says "Your page is killin' it!" ;) hell yeah!! We've learned the basics & "must-knows" of conversion centered design all from Unbounce. So with confidence, will use your new analyzer and will recommend.
Brian Hemeryck
Brian HemeryckMaker@briantvh · Growth Marketing Manager, Unbounce
Thanks so much for the comment and support @joshsoftorino! Oli is flying at the moment but he'll be delighted to see this. If you have any feedback on the analyzer we are all ears :)
Brittany Berger
Brittany Berger@thatbberg · Content Marketing Strategist & Writer
This is awesome! Having seen a lot of these lead gen graders recently, I honestly have gotten a little jaded and don't expect a ton of truly helpful insight from them. Normally, they're just kind of fun to play with for a few minutes and pretty much just shows you a prettier version of something you already know, right? But this is Unbounce, so OBVIOUSLY, I was still going to try it out. 😉 If there's any company to give me hope that these can still be helpful... This was SO helpful! Like @smgreiser said, it's a great second pair of eyes. 👀 I used this to analyze the landing page for a free email course. When I first created this page, it was brand new and I didn't have social proof, but asking for a testimonial was part of the course email sequence, so I knew I'd have some soon enough and figured I would add the first few in once I got them. Well, that was 8 months ago... I have TONS of social proof for this course that I forgot to go add in. Thank you, second pair of eyes! The one thing that would be nice would be the ability to provide more optional info. For example, a lot of the words on the copy suggestions list would be SUPER off-brand to use, so instead I have words with similar meanings that are more in the brand voice. The page was also for a more in-depth offer, so while it could be more concise, I don't think it'll ever be under 100 words and still have main details + social proof, etc.