The Founder's Guide To Sales Negotiation is the latest book written by Steli Efti from In this book, he shares highly actionable advice for startup founders and sales reps to help them close better deals. Whether you're a smooth-talking sales rep or a product-focused founder, you'll find the techniques and methods in this book applicable.


Ryan Robinson
Stefan Wójcik
 +5 reviews


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Dre Durr💡
Dre Durr💡@dredurr · Growth is the only thing that matters
I’m very impressed with the product marketing execution 🎯 of @steli for closeio. You guys are pumping out high-quality ebooks like it’s going out of style. Dope🚬🚬
Abadesi@abadesi · 👩🏽‍💻 Product Hunt | Hustle Crew | NTT
Are these tactics that can be used to sell in any vertical or is it specific to a type of product / service @steli?
Ryan Robinson
Ryan Robinson@theryanrobinson · Content Marketing Extraordinaire
@steli @abadesi all of these negotiation tactics are widely applicable to selling in different verticals/environments. :)
Peter Zotto
Peter Zotto@peterthekid
Vulnerability is huge, and shouldn't be understated. Well done capturing that @steli and team. Further, as other really smart people like Naval Ravikant have noted in the past; smart partners negotiate fair deals because they know that lopsided deals are fragile and that most value accumulates in long-term trust relationships.
Sofia Quintero
Sofia Quintero@sofiaqt · Founder and CEO NomNom
As always @steli kicking ass with his content. Go Go Go 🤟
Steli Efti
Steli EftiMakerHiring@steli · CEO
@sofiaqt Thanks Sofia! <3
sam hefnawy
sam hefnawy@samhefnawy · Country Manager, Visionary Strategist