Shopify AR

Create AR experiences for your online store

Augmented RealityGolden Kitty 2018
+2

Introducing Shopify AR - everything a merchant needs to create augmented reality shopping experiences for their customers shopping on Safari in iOS12. Check out how some merchants are already using it:

https://www.purecycles.com/products/urban-commuter-bike?variant=36496640074

https://shophorne.com/products/signal-zig-zag-floor-lamp-si433

Discussion
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11 Reviews4.5/5
At Shopify, we’re committed to making the incredible business potential unlocked by augmented reality more accessible for small businesses.That’s why we’re so excited to launch Shopify AR - everything our merchants need to create augmented reality shopping experiences for their customers shopping on Safari in iOS12. This means access to Shopify’s services marketplace of 3D modellers, the 3D Warehouse App for storing 3D models, and an easy way to add AR Quick Look support to stores. And for customers, this means that they can finally get up-close-and-personal with products in their own home before buying. Thanks for checking us out! If you’re interested in learning more about how some of our merchants are already using Shopify AR, check out this article: http://www.shopify.com/blog/shop... or comment below and ask questions!
Upvote (11)Share
@pushmatrix Wow! I just tested it. I'm a tech guy who's always checking out new cool stuff and yet I was super impresive by this feature! Jaw dropping. Congratulations to shopify to make it possible. I haven't tested how easy it is to create the 3d models but if they can make it simple enough for the average ecommerce user I would dare to say it's a game changing moment for the company. I work directly with ecommerce and small business in Brazil, the competition in ecommerce plataforms is hard, this is a super advantage to shopify.
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@pushmatrix Congrats on launching AR alongside iOS 12! This is a big step is taking AR (commerce) mainstream. 👏 As developer, I'm looking at https://help.shopify.com/en/manu... and the $100+ creation process, manually by Experts (?). Do you plan on automating this process using software alone, making 3D model creation turnaround even faster and cheaper? Microsoft did something similar with Photosynth years ago. PS. I'm a SHOP stockholder, and also have specific interest in integrating computer designed jewelry that will be 3D printed (the mold part), into a ecommerce workflow that would include AR for the customer experience. Since these are jewelry designed using 3D modeling software, using photos in the AR model creation would be redundant if not wasteful. Any direction on this kind of jewelry model -> .usdz conversion process?
@garyfung Right now we're focused on having actual artists create the 3D models. Photogrammetry and 3D scanning are definitely ways of creating 3D models, but they are not at a point yet where anyone could do it. The phone apps that take a few photos and turn it into 3D models don't yield consistent enough results. There's still a lot of manual cleanup that needs to be done to the files, and so you'll need to rely on an expert anyway. There are also things like capturing the material properties of a product (and scanning stuff like glass / reflective surfaces) that is difficult to do. But the industry is getting there. As for your jewelry usecase, the artists in the services marketplace can also take CAD files. Many times the CAD files are exponentially bigger and more detailed than is needed for AR, so the artists can clean it up, and also put the right details on it to make it as realistic as possible. You'll notice in the job request form in services marketplace that there's a spot to include your CAD files.
@pushmatrix thanks for your answer. For the jewelry use case however, I'm looking for direct, automated conversion. With mass conversion for clients' designs, as a Shopify app let's say. Hopefully you'll add such direct digital 3D -> AR 3D conversion API in the future. Or, do you already offer direct .usdz file uploads without conversion already, that I'm not seeing?

We had such an easy time making our models - we can't wait to roll this out to all of our bikes. See for yourself! https://www.purecycles.com/produ...

Pros:

Incredibly easy to get picture perfect models

Cons:

none

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Can you please tell more about how does the process of creating 3d models looks like ? Is it some photogrammetry algorithms, or manual work of people at Shopify ? Cheers !
Omg is this Real 🤯
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😍 Make sure to check out this one when you have iOS12: https://seinfeldsetreplica.com/p...
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This brings the power of AR to anybody who wants to use it. I was directly involved with a team 4 years ago to develop a similar type idea but we were way ahead of the curve. An absolute game changer in our industry-- we're going to get started testing it this week

One hell of a job by the shopify team

Pros:

we see this as an absolute game changer in the office furniture vertical to help our clients engage and visualize the product

Cons:

none that I see yet

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This is a natural extension for the Shopify platform (which launched their App Store a few weeks ago). When will we start to see AR popup shops, @robjama? I know you're already doing location-based drops with Frenzy. 😃
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@rrhoover We're super excited to help more people buy and sell in AR! AR Quick Look on iOS 12 is going to be a game changer. We're still in the early innings, you can expect more immersive AR experiences on mobile and IRL from us...and maybe even an AR + VR popup shop 😉
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