Reflag

Feature flagging needs a revamp for how fast-moving teams build apps today.

Current solutions went upmarket—combining flagging with experiments (great for eCommerce, useless for SaaS) and prioritizing only Enterprise needs.

G2 reviews decry bloated products, complicated UIs, and unpredictable pricing.

So we’re building Reflag to be frictionless, purpose-built feature flagging.

This means self-cleaning flags that remove obsolete code automatically. It means a toolbar for easy local testing. As well as MCP IDE integration and Linear agents to create flags without context switching.

It also means focused refinement, not endless features.

We’re feature flagging for SaaS that run on TypeScript. That’s it.

Why SaaS? Your customers are companies, not individuals. We built company-level controls so you never have to paste UUID lists.

Why TypeScript? It’s the modern SaaS stack. Plus, focus enables us to build incredible features like self-cleaning flags, but also necessary ones, too: like type safety at the flag-key level.

Teams at GitBook, Code Climate, Pleo, and ai.work are already using Reflag.

Try Reflag at reflag.com, let us know your thoughts in the comments.

Awesome video guys!

Indeed self-cleaning flags are such a game changer—my team’s always forgetting to clean up old toggles. Super curious if this works with monorepos too? This is just so well done!

This looks super sharp — and that video? Incredible. Clear, clean, and totally on point. You’ve nailed the vibe and the message. Definitely keeping an eye on Reflag!