Really Good Texts

Peruse ridiculously good text marketing

9 followers

Peruse ridiculously good text marketing

9 followers

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Email marketing

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Marketing automation platforms

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Lead generation software

For most brands, SMS is a brand new channel. We surveyed 1K merchants & they resoundingly said, “understanding what *good SMS* looks like” is a huge challenge. We weren’t surprised. So, we built a mega resource of SMS marketing examples done right.

Launch tags:Design Tools•Messaging•Marketing

Launch Team

ArticosTest your messaging on your audience, right inside Claude or ChatGPT

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SMS (all messaging channels really) is such a strange marketing channel. It works so much better than email, web, apps etc - yet it always gets so little attention and focus. I've been thinking about this problem for a decade, "Why isn't SMS bigger than email?" I respect the work done by Postscript (and Tatango). I think there is a small learning curve at the beginning of launching the channel and that keeps a lot of organizations away. I built a site to help with best practices for messaging campaigns, especially at launch. http://atmssg.com Hoping all of these educational sites help more organizations launch messaging campaigns.

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6yr ago

The SMS Automation Template Library

Maker

@michael_sabat cool!

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6yr ago

Cassette

?makers Why not create a simple favorites or collections experience? This is an awesome resource, but especially given each text doesn't have a dedicated page you can bookmark or add to pocket, there's no way to save one you like. People want to hold onto things they like.

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6yr ago

I thought I saw this somewhere, looks identical to what Tatango did not too long ago https://smsarchives.com/

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6yr ago

The SMS Automation Template Library

Maker

@cristina_rowe We like Tatango & the team very much! When they launched sms archives, really good texts was already in development :) Great minds think alike! What I'd call out as the core difference is that Really Good Texts (and Postscript) are exclusively focused on ecommerce brands and ecommerce SMS. Tatango & SMS Archives are much broader representations across industries.

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6yr ago

I’m hesitant to say any sms marketing is good... text messages shouldn’t be used for marketing period, it’s not an avenue of commerce (Facebook messaging or iMessage could be) but SMS itself is for personal communication.

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6yr ago

The SMS Automation Template Library

Maker

@cadensumner Thanks for sharing! Curious - why do you view imessage differently?

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6yr ago

The SMS Automation Template Library

Maker

Hey Everyone! So here's the scoop. At Postscript , we are focused on building the best SMS platform for ecommerce. Thousands of brands use us to send texts to their customers for things like abandoned carts, new product drops, tracking links, and customer support conversations. We think SMS is going to be *the* marketing channel of the next decade. But here's the thing... we really don't want to ruin text messaging! It's such a personal channel, and today, >90% of texts sent are pretty bad... they're not targeted, have spammy creative... and are just plain annoying. Less is more with SMS, and educating the market to that is core to our mission and what we do. So, we surveyed over 1,000 merchants and kept hearing how they weren't sure "what good SMS looks like"... so we built Really Good Texts! It's a mega repository of great SMS examples, sortable by industry and use case. We hope it helps marketers and brands across ecommerce send better, more relevant texts. TEAM: Alicia Thomas quarterbacked RGT from the Postscript side. It wouldn't exist without her. We also worked with Daniel Brokstad on the creative direction and design. He's amazing and we highly recommend him. He helped bring a DTC sensibility to Really Good Texts, which was important to us, as we wanted this to relate to our customers vs being a reflection of Postscript (B2B saas) when it came to design sensibility. Would love to answer any questions! And shoutout to the OG - Really Good Emails!

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6yr ago

That's a very nice text you got there. How can I use it?

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6yr ago

This is great! Thanks for putting together Postscript. LEADERS IN SMS!

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6yr ago

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