Data-driven design is a systematic approach to creating user-centric experiences by basing design decisions on collected data rather than intuition or personal preferences.
So far, this approach was restricted to large organization who can afford continuous user testing with groups large enough to have statistical significance. Rapid A/B Test makes this powerful technique available to smaller design teams and even freelancers.
Start building validated UX concepts now.
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That's just what we need, quick feedback so that we can make things happen fast - An integral part to any business' progression and expansion.
I hope to see the launch continue to go very well Marian!
