Product Hunt Handbook

Product Hunt Handbook

Learn how to effectively launch your product on Product Hunt

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What do you think? …

Ryan Hoover
So meta and thanks for writing this, @mijustin. Any interest in manning our support inbox as well? 😉
Justin Jackson
@rrhoover lol. With any luck, this handbook will *reduce* your support inbox. ;)
Jamie Lawrence
ProductHunt seems to have more black magic than most social link sites. How do I get commenting access? How can I submit products? Why do the products I submit never hit the site? (or do they? Should I get notified?). How does the rating work? What products get included in the daily email? When is the cut-off? What happens if your product was submitted early and it wasn't quite ready? ;-) It certainly sounds like a manual might be required!
Justin Jackson
@ideasasylum thanks! Yes, the idea was to provide readers with three things: 1. Lessons from Product Hunt’s history (how you can create better products). 2. How to effectively use Product Hunt as a user. 3. How to launch your own product on the platform successfully.
Jack Smith
@ideasasylum yeah; you're right that there's quite a lot that's blackboxed 1) you get commenting access by someone else inviting you. 2) you can submit products by getting an extra layer of access, by a producthunt employee inviting you I guess; 3) "Why do the products I submit never hit the site?" - because you don't have access to post products.
Nathan Barry
Now @mijustin has to rush to get this done!
Justin Jackson
@nathanbarry oh god oh god oh god. ;)
Greg Gilbert
@mijustin @nathanbarry Haha. Producthunt, defeating procrastination, one hunt at a time.
Justin Jackson
@nathanbarry thought I'd announce it here first! The first version of the Product Hunt Handbook is SHIPPED! It includes: - the full PDF ebook (37 pages) - full video interview with Ryan Hoover (streamable + downloadable) - written transcript of the video interview Coming soon: - another case study (based on @adriangrant's request below) - a separate bundle that will include The Hacker News Handbook
Justin Jackson
Well this is meta... ;) I'm working on it as we speak. The idea was to build a project in 7 days as part of my Build & Launch experiment: http://buildandlaunch.net/ep6-th... O_o Wish me luck. Hoping I can launch it tonight!
Kathleen Warner
@mijustin i believe in you.
Fred Rivett
@mijustin Love the idea Justin, enjoying your podcast too.
Greg Gilbert
That will be a very useful book! (and not just because the sample chapter features Non-app Calendar 😉 ) Part of @mijustin new podcast / challenge: Build & Launch.
Justin Jackson
@gregoiregilbert thanks! I just added a special pre-order deal just for Product Hunters: https://gum.co/producthunt/produ...
Steve RAFFNER
@mijustin PH pre-order deal expired today ?
Justin Jackson
@steveraffner just added a few more! It should work: https://gum.co/producthunt/produ...
Steve RAFFNER
@mijustin thanks I saw it too late - Caramba !
Dan Polaske
Looks awesome @mijustin! Will the handbook provide any insight into the vetting process? Hunters I have talked to seem to be a bit disenchanted, with the lack of hunts that actually get posted. I think a better understanding of what makes for a great hunt would reduce the quantity of hunts and increase the quality! cc: @rrhoover
Arjun Sarode
I completely agree! Some behind the scenes info on how hunts are selected would be so cool. None of my hunts have made it on the site... yet.
Ross@GoLocalApps
@rjun07a I've had several things I've hunted posted (mostly by @_jacksmith who either channels me or is spying on my surfing history). I can't imagine the volume of suggestions they get at PH headquarters, but I think that'd be a great data set to see. # of products submitted per day # of products posted # of days between submission and posting on average I'd almost want to see a product hunt product hunt. What things were submitted for consideration and who/how products got chosen. @rrhoover , how do you as a team decide? I know some people have direct posting access, how do the rest come out?
Justin Jackson
@dpolaske I'm going to cover this the best that I can! I do have some insight from seeing the community grow from it's inception.
Jack Smith
@rjun07a @mijustin @rrhoover @dpolaske "None of my hunts have made it on the site" - I think that it's just unclear positioning. My understanding is that NONE of the stuff you're submitting will get on the site, it just goes into a black hole, as you're not approved to submit products. @GoLocalApps RE your stuff "# of days between submission and posting on average" the answer is that you don't have permission to post products. If you did, they'd get added instantly; at least this is my understanding. If I'm submitting all the same posts as you, then lets hope you don't get approved, else I'll have nothing left to post! :P
Kiki Schirr
@_jacksmith I think you might be mistaken, anyone can submit, but their submission will be moderated--no one's post is automatically dismissed (though certain *sites* are blocked) My rule of thumb (non-scientific) is that if it's not up in 36 hours, consider it dead in the water.
Adrian Grant
@mijustin do you plan on sharing how many book downloads being ranked first on Product Hunt brought you? I know it's a touchy topic, but I imagine I'm not the only person curious as to the impact being ranked #1 on PH :)
Justin Jackson
@AdrianGrant yes! If I have time before I launch tonight, I plan on including a "real-time" case study. If not, it will definitely be in a future update.
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