We spent months studying 9 professions across Brazil — barbers, psychologists, coaches, nutritionists, physiotherapists, estheticians, hairdressers, manicurists, and personal trainers. We interviewed over 100 professionals. We read 500,000+ words of ethnographic research. And we found something that changed us. The problem isn't lack of tools. It's a cultural wound. In Brazil, 32 million freelancers earn 51% less than salaried workers. 67% are denied credit by banks. They're invisible to the financial system — no credit score, no payment infrastructure, no products built for them. But the real damage isn't systemic. It's psychological. We discovered what we call the Intangibility Spectrum: the more intangible the service, the harder it is to charge. A barber cuts hair — the client sees the result in the mirror. Easy to charge R$50. But a coach who transforms someone's career over 3 months? A psychologist who listens to someone's pain for an hour? They can't point to a "before and after." So they undercharge. Or worse — they don't charge at all. Every profession has its own structural trap: Coaches invest R$25,000 in certifications, then offer free sessions because "that's how you get clients." 83.7% of their students become competitors. It's the only profession where training mass-produces your own competition. Nutritionists create a meal plan, hand it over, and 57% of patients disappear. They literally deliver a self-executable product and lose the client. Physiotherapists are trapped in a system that pays R$5.60 per session (the fair price is R$100+). This anchor hasn't been adjusted since 2013. Psychologists carry invisible costs of R$800-1,600/month (mandatory supervision + personal therapy) that patients never see. Barbers in peripheries lose R$200/month to "fiado" — a cultural debt system where "I'll send you the PIX later" means never. Every single one of these professionals has WhatsApp. 148 million Brazilians do. That's where they talk to clients, schedule appointments, negotiate prices, and — most painfully — feel embarrassed to send a payment request. So we built Pay³ entirely inside WhatsApp. No app to download. No dashboard to learn. Send a voice note describing the service, and our AI generates a professional PIX payment link in 30 seconds. The client receives a clean link — not an awkward "can you pay me?" message. Four tools, one mission: Financial Health Check — free diagnosis that shows, in R$, how much money is leaking from their business Fair Price Calculator — AI-powered pricing based on real market data by region, not guesswork No-Show Deposit — normalizes charging deposits so clients actually show up Instant Billing — voice note → payment link, done No monthly fee. You only pay when you get paid. Because the last thing a freelancer needs is another bill. We're not building a payment tool. We're trying to fix a cultural gap that costs Brazilian freelancers billions every year. One WhatsApp message at a time.

Pay³

AI billing via WhatsApp for 32M+ Brazilian freelancers

AI billing via WhatsApp for 32M+ Brazilian freelancers