Optibase

Hey Hunters, it's Luka from Optibase. Optibase started as a simple way to run A/B tests. Over time, we noticed something important. Teams were running tests, but they still struggled to understand user behavior and act on results with confidence. So we expanded the product. This launch is about turning Optibase into a complete experimentation platform, not just a testing tool. Here is what is now possible with Optibase that was not before. 👨🏻‍🔬 Experiments: You can run A/B tests, split URL tests, and multivariate tests at different levels of complexity. From small copy changes to full page experiments, all in one workflow. 🎯 Personalization: You can now personalize content and experiences based on audience rules like location, device, traffic source, or behavior. This lets teams show the right message to the right users, not just test one version for everyone. 📊 Analytics: We improved how results are tracked and viewed. Teams can follow conversions, compare variants, and understand performance without digging through complex reports. 🔥 Heatmaps: You can see where users click, scroll, and focus. This adds visual context to your test results and helps explain why one variant wins. 📹 User recordings: You can watch real sessions to understand friction, confusion, or drop-offs. This helps teams move from guessing to knowing. The idea was not to add features for the sake of it. The goal was to cover the full loop, from experiment setup to understanding behavior to deciding what to ship next. If you have feedback or questions, I’m happy to dig into details.