Naru

To be honest, we have watched peers experience career identity confusion during transitions. We’ve studied coaching, behavioral psychology, and identity change frameworks. We realized people do not need more job search tools; they need a way to see who they’re becoming and the steps to grow into that identity. This is both personal and deeply observed. We’re going full force against our competitors: LinkedIn Learning, Reforge, BetterUp, career coaches, and job-search platforms. They all focus on skills jobs, and resumes. Naru answers a different question: “Who am I becoming, and how do I grow into that person?” This is identity → behavior → role, not role → behavior → identity. And it matches how real careers evolve in the real world. What we understand that they don’t? People chase success without a clear picture of what they truly want. Vision boards are static; career tools are disconnected from emotions and purpose. In the age of AI and burnout, people need clarity and meaning, not just productivity. Gen Z are actively redefining success through purpose, not pressure. 1. Careers are identity-driven, not skills-driven. People grow toward identities that feel true to them, not job titles that make sense on paper. 2. Voice and energy patterns are stronger predictors of future trajectory than skills or personality tests. They reveal direction, motivation, and momentum. 3. People can only reach a future they can clearly see. Naru maps identity momentum and makes the future self visible and actionable. 4. Guidance must be step-by-step and lived, not inspirational. Naru provides daily, behavioral progression, habits, skills, transitions, and next steps. Every user who uploads a CV, photo, and voice log teaches Naru how real human energy, career choices, and outcomes correlate. That database is our moat. We're the world's first engine for human potential and career evolution.