Improve product & business KPIs with AI-driven applications
#2 Product of the Day
July 23, 2019
Predict user behavior and optimize your digital products and services for growth with AI-powered insights from MorphL. Increase your KPIs with plug & play AI applications that increase conversions and engagement. No AI expertise required!
a year ago
Make users give a click: use AI to optimize your marketing budget for User Search Intent - MorphL
Time is our most precious, non-renewable resource. If you're like us, you probably find it deeply annoying to waste your time and energy with irrelevant ads that are unhelpful and sometimes downright misleading. I remember turning 25 and being instantly targeted with ads for wedding services.
How 10 marketers leverage User Search Intent to generate growth
We're living both the best and the worst of times for marketers. There have never been more data and tools to explore and use as we have today. Take a step back. Look at our current context. Notice how rich it is with opportunities to find what people really need and want from companies!
Would you recommend this product?
Co-founder, CEO @MorphL
Hi everyone! It’s Ciprian here, co-founder & CEO of MorphL, coming to you live from Bucharest, Romania. You’re used to reading about AI every day now, so you most likely want to know what makes our platform different. Here’s the "short" version: We help Media/eCommerce businesses improve their performance by using plug & play AI models to better understand and serve their customers. Our own Media/eCommerce customers use the AI integrations we created to improve metrics and create more relevant and engaging user experiences. We call it human-friendly AI. Keep reading to see which AI integration generated a 30% ROI increase for one of our customers. For us, the end goal is to contribute to democratizing AI and bridge the gap between real-world business needs and tech advancements in this field. Our vision is to do it by making AI: 🎯 practical 💖 easy to integrate into existing business flows ⚡️ and simple to use so companies don’t need to hire ML or AI specialists (who are already in very short supply). So far, we’ve developed 5 applications that focus on specific improvements: 1️⃣User Search Intent Classification 2️⃣Customer LTV Prediction 3️⃣Shopping Stage Prediction 4️⃣Churn Prediction 5️⃣Recommender Systems. MorphL is a platform for AI applications, so you can expect many more specific use cases to follow. Today we’re sharing our free demo of User Search Intent Predictions, which helps marketers, SEO specialists, content creators, and paid media pros design high-converting assets for every stage of the funnel. When you use the User Search Intent Predictions model from MorphL, you get automated, AI-enhanced predictions for up to 1,000 keywords of your choosing. The Machine Learning model (which is also open-source:
) classifies your keywords according to the probability of expressing: ✓ Informational intent ✓ Navigational intent ✓ Transactional intent - Consideration intent - coming soon! This helps you save tens or hundreds of hours of manual work! Instead of manually labeling data yourself, you can use your time to create: ✓ Captivating landing pages ✓ Better ads ✓ Helpful guides for your customers ✓ Stronger CTAs ✓ A more usable website and the list can go on. One of our customers got a 7% increase on their CTR and up to 30% in ROI lift using our User Search Intent Predictions! We’re pretty excited to keep it going, improve it constantly, and help customers understand their clients better. If you want to TRY IT OUT right now, go to this page:
If you’re curious to find out more about HOW we trained the model and the results we got, check out this blog article:
We currently support English keywords and our accuracy is at 85%, which will continue to improve as the model keeps learning. The reason we decided to build MorphL is that AI has the potential to transform our entire world. It’s already well on its way to do that. We believe we can use our experience, skills, and dedication to continuous learning to build AI applications that are beneficial drivers for growth. These principles -
- are embedded into everything we do, and a big part of them is sharing what we learn with the community. We even created the MorphL Community Edition specifically for this:
If you’re on the technical side, you can also check out our research paper dedicated to the User Search Intent Predictions model:
We’re eager to get your feedback, no matter its shade because we want to continue building practical AI applications that genuinely help our customers. If you have questions, the team and I would love to answer them! 🙏
Startups, b2b & marketing
Cool product! Bookmarked for when I have a bigger project! Keep up the good work guys!
CTO & Co-founder at MorphL
Thanks a lot,
Co-founder, CEO @MorphL
Co-owner / Product at @humanmadeltd
Congratulations on the launch! We have been using MorphL for some time. It seamlessly integrates with large CMS platforms, in the process improving total cost of ownership and time to market.
Congratulations for the product launch! Using AI is almost a must. I am going to test intensively the prediction model.
Great job MorphL team! ;) Wish you luck for the next steps that you have planned for the tool! Cheers!