Matcha

An easy way to create a high-performing blog

#4 Product of the DayNovember 21, 2019
Matcha makes it easy to create a best-in-class blog to attract, nurture, and retain customers. Instantly publish content from our library of 10,000+ premium articles, grow your email list with locked content, and optimize for more subscribers and sales.
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18 Reviews4.7/5
Hello World! I’m excited to share Matcha with you and get your feedback. Content is a powerful driver of growth — as both B2B tech giants and breakout consumer brands have demonstrated. But for small and growing businesses, blogging has historically been too hard, time-consuming, and costly to do well. Matcha is on a mission to change that! In the last 2 months, we’ve released a free trial of the platform, radically lowered the cost, and added content for ecommerce stores, B2B companies, agencies, and small businesses. Here’s how it works: 1. Publish content instantly. Explore our library of 10,000+ articles that can be published to your blog in just a few clicks. Use that content to attract new and returning visitors via email, social channels, and low-cost ads. 2. Convert readers into subscribers. Use Matcha’s conversion tools to capture readers’ email addresses. We’ll even show you which content converted them so you can keep them engaged with targeted email sequences. 3. Measure ROI. Matcha Insights makes understanding blog performance super simple. Track engagement, subscribers, and sales influenced by each article — whether it was published via Matcha or not! Looking forward to hearing your feedback and answering any questions! -Thomas Shields Head of Marketing, Matcha P.S. We’re excited to offer any Product Hunters 20% off our Essentials+ package! Just start a free trial to secure your discount.
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Hey everyone, I'm fynn, founder at Matcha. We really appreciate all the votes and questions, and I wanted to share an article that does a great job at answering some of the SEO questions about licensed content. Newscred, the Gartner Leaders in content marketing write, "Here’s our POV, validated by years of customer data: licensed content will not hurt your site’s SEO, and it can even help." https://insights.newscred.com/mo...
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ATL Boomin'
@armand ATL tech / saas scene is exploding. Moved back to here from Bay Area a few years ago and lots of great opportunities. But do miss Oakland when it's August. We need more experienced tech folks!
So each article you produce is unique?
@danielkempe Hi Daniel! The articles in our library are licensed content. Licensed content, sometimes called syndicated content, is content produced by a professional publisher that can be legally licensed for use on your own website. So they are professionally written articles that are not uniquely published to your blog. It's something that's been used by larger companies for a long time, but now we've made it affordable for businesses of all sizes. The analogy I think that best helps understand licensed content is the Associated Press. If you go read any newspaper, you'll find that many of the article published are not from any of the writers of that particular paper, but instead republished from the AP. It's critical for these media outlets to have those stories in their paper to be a robust source for readers, but it doesn't make sense for them to apply limited resources to writing the articles themselves. You can read more about Licensed Content here: https://getmatcha.com/blog/what-... Happy to answer any further questions! Thanks!
@tlshields Hmm, not overly keen on all that duplicated content TBH. Not sure Google would be overly impressed.
@danielkempe There's actually no negative SEO impact. We've included the appropriate canonical tags into the HTML of the post. So when you go to publish them from Matcha to your blog, the article will not be seen by Google as duplicate content. We use licensed content in our own content mix because we want to cover a variety of marketing topics that are really important to our audience but we have limited resources to produce content. Now, we're able to have a much stronger blog, a weekly newsletter that has many great articles in it (that all live on our site), and better social media presence (organic and paid) with a much small investment. Using our own product, it's help us to grow our email list much faster, nurture that list more effectively and efficiently, keep customers engaged, and also gain a deeper understanding of content that's hard to do in Google Analytics. You may want to check out my answer to Avneet's question too. Thanks! P.S. We think what you all are doing at Quuu is really cool!
@tlshields Ok, so the content that you provide on licence is mainly used for existing audiences and not to drive organic traffic from google etc?
@danielkempe Yep, it's not to drive organic traffic. Instead, it's great to efficiently grow new audiences from social (unpaid and paid) and keep existing audiences engaged.
Can you say more about how this might be helpful for my b2b blog?
@nir_levy1 Great question. Using Matcha can help you to publish more content that is valuable to your audience, convert more readers into subscribers, and provide you insight into readership, engagement, and leads captured. To be really specific, you would go into the Matcha library, search for articles that would be valuable to your target audience, and publish articles to your blog in just 2 clicks. Then you could use the content in your email newsletter and social media efforts. You can turn on "locked content" for that article, requiring that a new reader would need to enter their email to read beyond the first paragraph. From there, you could go into Matcha Insights to track readers, engagement, and leads from content your published through Matcha or content you self-published. You can check out our free trial to see if the content fits your needs and how analytics works!