Loop is a new subscription service aiming to phase out single-use plastics. The program, first rolling out in US and France, will provide high-quality, durable packaging that can be returned and refilled.
The simple idea that could be the answer to our plastic problem: reusable packagingThis article was originally published by GreenBiz A new initiative by a small company has compelled more than two dozen of the world's biggest brands to begin testing reusable packaging. Loop, launched today at the World Economic Forum in Davos, Switzerland, has amassed a blue-chip roster of companies, all of which are piloting a new system of high-quality packaging that can be returned and refilled again and again.
A coalition of giant brands is about to change how we shop forever, with a new zero-waste platformIn the not-too-distant future-as soon as this spring, if you live in or near New York City or Paris-you'll be able to buy ice cream or shampoo in a reusable container. When you're done eating a tub of Haagen-Dazs, you'll toss the sleek stainless steel package in your personal reuse bin instead of your trash can.
Major brands commit to selling products in refillable containersIf the Loop pilot project succeeds, store shelves could soon look a lot different than they do now. Something major happened last week. On Thursday in Davos, Switzerland, 25 of the world's biggest brands announced that they will soon offer products in refillable, reusable containers.
'Zero-waste' Loop delivers Coke and Häagen-Dazs in reusable packagingLoop is now set to add 300 items to its site -- including Tide detergent, Häagen-Dazs ice cream, Axe deodorant, Coca-Cola and Pampers diapers -- under a new pilot scheme with backing from the likes of Procter & Gamble (which owns a 2 percent stake in the platform), Unilever, Nestlé, PepsiCo, and Danone.
Pepsi, Nestle, and more will test reusable packaging subscription servicePepsi, Unilever, and Nestle plan to start offering their products through a subscription delivery service with one key twist: all of its packaging will be reusable. The service, called Loop, will launch with 25 big-name partners, and it hopes to stand out by offering a more environmentally friendly take on a subscription plan.
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