Americans spend 11 hours a day looking at screens, NY Times 2018. We need and deserve more tools to help us balance our interaction with tech and consumption of media. IRL Glasses use horizontal polarizers to block the light from LCD/LED displays found in TVs β they also work to as sunglasses to block UV light.
I am a massive fan of adblocking and would have paid hundreds to block the marketing shit on the streets. But these are just polarised glasses and that's it? No AI? π
Ivan is a viral stunt genius. I had the pleasure of working with him on SelflessPortraits. This guy has done some huge stunts that always get attention. He was a VP at Buzzfeed in the early days. I thought I was creative this guy is next level!
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@adrian_salamunovic You're very kind, however it was Selfless Portraits co-creator Jeff Greenspan who was the ECD at Buzzfeed ;)
I love this! But did you need to make them look like the big cheap 3D glasses you get in cinemas?
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@mickc79 Thanks! The design of the glasses is inspired by THEY LIVE, a 1988 cult classic where the protagonist finds a magical pair of glasses that blocks ads.
@ivan_cash ok I get it, I love that movie but even I didnβt get the reference.
Itβs possibly a bit self indulgent and definitely risky to design your product in the spirit of such a super-niche reference point.
The vast vast VAST majority of potential customers will just see them as per my original comment.
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@mickc79 Thanks for your feedback! I agree, it's definitely a bit niche, but we wanted to make sure the glasses didn't just blend in as any old pair of glasses. We wanted them to be a statement!
Since IRL Glasses are still in beta and because they don't yet block all screens, we felt the need to root the design in something iconic, unique, and memorable. As a professional storyteller, I also felt inspired to the glasses in a bit of a story and context, even if it's an easter egg, to your point.
That all said, it's been cool to see the media latch on to the THEY LIVE-inspiration as a means of getting the word out:
https://www.wired.com/story/irl-...https://boingboing.net/2018/10/0...https://bloody-disgusting.com/mo...https://www.syfy.com/syfywire/th...https://nerdist.com/real-life-th...
Glad to support this product and looking forward to receiving my pair. Will be great to rest eyes after computers all day, and also block distractions from time to time.
Osaurus
Osaurus
Quilgo
Epical!
https://www.google.com/search?q=...
Pros:Marketing 79 lvl
Cons:Polarisation reinvented?
CanvasPop Scented Prints
Songbox
Songbox
Glad to support this product and looking forward to receiving my pair. Will be great to rest eyes after computers all day, and also block distractions from time to time.
Pros:Rest eyes, block distractions
Cons:Not sure until I get my pair.
Pulley