IRL Glasses

Live IRL (In Real Life) and see everything except screens

4 followers

Americans spend 11 hours a day looking at screens, NY Times 2018. We need and deserve more tools to help us balance our interaction with tech and consumption of media. IRL Glasses use horizontal polarizers to block the light from LCD/LED displays found in TVs — they also work to as sunglasses to block UV light.
IRL Glasses gallery image
IRL Glasses gallery image
IRL Glasses gallery image
IRL Glasses gallery image
IRL Glasses gallery image
IRL Glasses gallery image
IRL Glasses gallery image
IRL Glasses gallery image
IRL Glasses gallery image
IRL Glasses gallery image
IRL Glasses gallery image
IRL Glasses gallery image
Launch tags:MeditationWearablesTech
Launch Team
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What do you think? …

Primer
I love this! But did you need to make them look like the big cheap 3D glasses you get in cinemas?
Ivan Cash
@mickc79 Thanks! The design of the glasses is inspired by THEY LIVE, a 1988 cult classic where the protagonist finds a magical pair of glasses that blocks ads.
Primer
@ivan_cash ok I get it, I love that movie but even I didn’t get the reference. It’s possibly a bit self indulgent and definitely risky to design your product in the spirit of such a super-niche reference point. The vast vast VAST majority of potential customers will just see them as per my original comment.
Ivan Cash
@mickc79 Thanks for your feedback! I agree, it's definitely a bit niche, but we wanted to make sure the glasses didn't just blend in as any old pair of glasses. We wanted them to be a statement! Since IRL Glasses are still in beta and because they don't yet block all screens, we felt the need to root the design in something iconic, unique, and memorable. As a professional storyteller, I also felt inspired to the glasses in a bit of a story and context, even if it's an easter egg, to your point. That all said, it's been cool to see the media latch on to the THEY LIVE-inspiration as a means of getting the word out: https://www.wired.com/story/irl-... https://boingboing.net/2018/10/0... https://bloody-disgusting.com/mo... https://www.syfy.com/syfywire/th... https://nerdist.com/real-life-th...
Nate Simantov
@ivan_cash @mickc79 I can see this being a cool buyable edition tbh
Chris Messina
This project is all the more interesting when you consider the previous projects that @cash_studios has developed previously:
Ivan Cash
@chrismessina Thanks Chris! Appreciate you sharing some context!
Chris Messina
@ivan_cash looking forward to hearing you speak IRL at Yelp on 10/18!
Ivan Cash
David Spinks
So pumped to see these go live! Do you have plans to launch different styles?
Ivan Cash
@davidspinks Thanks man! This initial beta pair is our MVP, still a lot of R&D to do so we can block ALL SCREENS as opposed to just LCD/LED, we'll stick with this initial style until our additional R&D is complete.
Robert Magrino
@ivan_cash Very cool, but have you thought about the effect of wearing these while driving? Do these glasses affect your ability to view a lighted construction sign, for example?
Ivan Cash
@rmagrino Hey Robert, thanks for your note! As stated in our Kickstarter FAQ, IRL Glasses should NOT be worn while driving. In addition to construction signs, we are aware that there are certain car models with LCD screens embedded. So, as much as we like the idea of people rocking IRL Glasses everywhere, all the time, we strongly discourage people from wearing IRL glasses while driving, for your own safety.
Roman Burdyga
Cool. But design not so good for me. Do you plan more design styles ?
Adrian Salamunovic
Ivan is a viral stunt genius. I had the pleasure of working with him on SelflessPortraits. This guy has done some huge stunts that always get attention. He was a VP at Buzzfeed in the early days. I thought I was creative this guy is next level!
Ivan Cash
@adrian_salamunovic You're very kind, however it was Selfless Portraits co-creator Jeff Greenspan who was the ECD at Buzzfeed ;)
Sébastien Bauwens
Can you see Aliens too? ^^
Ivan Cash
Sébastien Bauwens
@ivan_cash A classic:
;)
Igityan Hayarpy
Absolutely like the idea
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