How To Launch

Startup launch playbook & cost calculator, by The Upstarters

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How To Launch is a playbook by the Upstarters, a company on a mission to disrupt accelerators and democratise launching startups through their tailored 4-week intensive growth/launch programs. They share their strategies here 💯

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Ben TossellMaker@bentossell · newCo
Recently @NatStartup and I have launched The Upstarters where we help people through a rapid program of launch and/or growth. We've decided to open up our process in this little playbook and we've made a launch calculator so you can see how much it will cost. Direct link to calculator here Inspired by The OS Fund Playbook, YC's Startup Playbook, SaaS Startup Guide by Hotjar and others. We will continue to bulk this out. p.s. if you refer a friend who starts one of our programs then you get £200! (Application at the bottom of our site)
Stas Kulesh
Stas Kulesh@stas_kulesh · Creative Director @
@bentossell [Launch Ca...] says the button on my iPhone Plus
Ben TossellMaker@bentossell · newCo
@stas_kulesh ahh, its because its an embed link from typeform... I'll play around with it *problems of no-code ha
Ben TossellMaker@bentossell · newCo
@stas_kulesh okay, fixed (kind of) - it ill have to do 😅
Dainis Kanopa
Dainis Kanopa@dainiskanopa · open startup
+1 Ben. This service looks great for founders as it is difficult to find experienced people to hire. I think the problem is most founders don't have extra funding to spend on launch, marketing strategy and etc.
Ben TossellMaker@bentossell · newCo
@dainiskanopa Appreciate it. Yes this is something we can empathise with 100%. We will be looking into options in the future on how to solve this problem. At the moment we are happy to break the program into stages that fits what the startup needs so as to not be quite 'all at once'. We are flexible and hoping our Calculator can help too.
Jeff Osborn
Jeff Osborn@jeff_osborn · Owner, work/ethic
Love the calculator!
Ben TossellMaker@bentossell · newCo
Ash Pearson
Ash Pearson@productpearson · Product Manager @ Property4Media
Good luck Ben! Looks awesome!
Ben TossellMaker@bentossell · newCo
Sam Rye
Sam Rye@samrye_enspiral · Founder
Not entirely sure what the calculator was calculating, or how you came to the sum you came to. Didn't really feel very useful to me - seemed more like a lead capture for you?