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GUIDE: How To Design Lead Nurturing, Lead Scoring, and Drip Email Campaigns

Lead Nurturing, Lead Scoring, Drip Email Campaigns

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by Ben Tossell (Community Lead, Product Hunt)

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M
Myk Pono
@myxys
In my previous article, How To Track Customer Acquisitions: Customer Lifecycle, Sales Funnel, and Content Strategy, I described how companies attract, engage, and convert customers, and how this process can be optimized and improved. In this guide, I will make an attempt to describe how SaaS/enterprise companies design lead nurturing campaigns and how lead … See more