Myk Pono's profile on Product Hunt | Product Hunt

Myk Pono

#156541@myxysmedium.com/@myxys

Activity 4 Made 4 Hunted 636 Following 1,468 Followers

Upvotes (160)

Joined on February 13th, 2015

45 points

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This free strategic messaging template provides everything you need to evaluate your messaging, both internally, with your employees, and externally, with your customers. This guide also provides you with a template for creating ideal customer profiles and formulating content that speaks to your audience. You can access the template through the form on the right. Once you've gained access, select "File > Download as" to begin editing your own template.

on Free Strategic Messaging Map & Ideal Customer Profile (ICP) Template

4yr ago

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Hi Friends, Before ProductHunt will remove this in-depth article fro the homepage, please take a moment to check it out and upvote! ProductHunt is ok companies posting gated ebooks that contain just a few pages of content. My goal is to share this content gate-free. If you agree, tweet @rrhoover ;) I hope after reading this article you will learn about importance of market segmentation and how to design marketing campaigns that have high ROI. This article contains 17 pages and includes a lit of additional resources. TABLE OF CONTENT Part 1: What is the biggest mistake made when designing marketing campaigns? Lack of marketing playbook or outline Focusing on channels rather than customers Going wide instead of deep Part 2: How to Design Marketing Campaigns. 2.1. Start with your target customer 2.2. Segment your market 2.3. Strategic messaging 2.4. Marketing channels 2.5. Call-to-Action (CTA) / marketing assets / landing pages 2.6. Align marketing and sales 2.7. Tracking and Analytics 2.8. Budget / ROI 2.9. Optimization and testing 2.10. Account-based Marketing (ABM) 2.11. Putting it all together Summary

on Guide: How to Design Marketing Campaigns: The Importance of Market Segmentation

4yr ago

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@ma1ish thanks for sharing!

on How to Develop Strategic Messaging and Positioning

4yr ago

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