About
I'm a product management, product-led growth (PLG), product marketing, and go-to-market (GTM) leader, entrepreneur, strategist, consultant, and author with over 16 years of experience building, managing, and growing enterprise (SaaS) and consumer products.
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Maker History
Guide: How to Design Marketing Campaigns: The Importance of Market SegmentationStep by step guide on designing marketing campaignsMar 2017
How to Develop Strategic Messaging and PositioningStep by Step Guide to Designing Strategic MessagingJan 2017


