Webflow
Where creativity drives performance
4.8•135 reviews•2.4K followers
Where creativity drives performance
4.8•135 reviews•2.4K followers
Webflow is a Website Experience Platform (WXP) that empowers cross-functional teams of marketers, designers, and developers to visually build, manage, and optimize stunning websites with AI-driven personalization and a powerful composable CMS, enabling businesses to drive real, measurable results.
This is the 26th launch from Webflow. View more
Webflow AI site builder
Launched this week
Turn a simple prompt into a multi-page, production-ready website with Webflow’s AI site builder. Start with structure, styles, and animations, then continue building seamlessly in Webflow. It’s a faster start on a foundation built to scale.
Free
Launch Team
Webflow
Hey Product Hunt!
At Webflow, our mission is to bring development superpowers to everyone. When we first launched our AI site builder last year, our goal was to help people move from idea to site faster, no matter their design or technical expertise.
Since then, we've leveled it up: Now you can use Webflow’s AI site builder to create a multi-page, production-ready site AND a foundational design system in minutes. And because it’s generated right in Webflow, you can easily tap into the full power of our platform to take your new site even further.
Here’s how it works:
Describe your vision. Share what you’re building and who it’s for. Webflow AI creates a ready-to-edit site draft.
Add some structure, Shape your site’s structure by adding, removing, or reordering sections and pages.
Make it your own. Customize styles, colors, typography, and other elements site-wide.
Go further. Extend, refine, and optimize your new site using the full power of Webflow.
Check out webflow.com/ai-site-builder to try it for yourself!
Questions? Visit the Webflow Help Center for more details.
Show us what you're building!
@josh_berman Congrats on the launch! What was the main vision behind building an AI that turns a prompt into a fully structured, production-ready website?
Raycast
AI site builder is Webflow’s updated and improved on-ramp.
With natural language, you skip the intimidating blank page and describe what you want to build. Instead of dropping you straight into the deep end of implementation, it walks you through a site build-out of up to five pages around a theme, topic, or goal.
Webflow is an incredibly powerful tool for professionals; this lets you wade into that power through the shallow end, instead of diving straight into the depths of the full design experience in Webflow.
What you can look forward to:
Design up to five cohesive pages all together as a set — not piecemeal.
Because you're building on Webflow's tried-and-tested Flowkit framework (and establishing a design system simultaneously!), you'll never end up slopped in an AI cul-de-sac.
Make significant sitewide changes easily — and apply them consistently — via global theming controls.
Great for founders, small teams, and partners who want to spin up professional-quality sites that can expand over time.
What I like most: it reduces back-and-forth prompting chaos and instead pushes you to ship multi-page, consistent sites that actually look good.
The Webflow crew ships with craft and pragmatism, and this launch has been a year in the making.
Excited to support this launch and see what you build with it!
Webflow
@chrismessina Thanks so much for advising us on our launch. Your deep insight into the Product Hunt community helped us fine-tune our approach and ensure we showed up in a way that truly highlighted the amazing work our team has been doing.
What if we need to prototype new course landing pages fast without waiting on dev resources? Does it work well for non-designers? I can describe what I want, but I'm not sure I'd know how to "refine and optimize" properly.
Webflow
@klara_minarikova Great question! That’s exactly what the AI site builder is designed for.
It helps you go from a natural language prompt to a structured page (or multiple pages of a site) in minutes, without waiting on dev. It creates the layout, page structure, and design foundation up front so you’re not starting from scratch.
It also works well for non-designers. You don’t need Webflow expertise to get something usable. Refining and optimizing is about simple, visual tweaks like editing copy, rearranging sections, or adjusting styles, not redesigning the site. The structure stays in place.
You can move fast early, get alignment, and bring in designers or developers later to build on the same foundation if needed.
@josh_berman This is exactly what I was hoping to hear! The "move fast early, bring in experts later" approach is perfect for testing ideas before committing resources. Creating the foundation without full redesign frees up our dev team to focus on the actual product instead of being bottlenecked on landing pages.
26 launches! Josh and the team are really setting the gold standard for no-code. As someone who just speed-ran a build of Featmap.app on a 4-hour train ride today, I’m obsessed with how you’re lowering the on-ramp for complex sites.
I’m a big believer in the 'Simplicity First' movement—while Webflow handles the heavy lifting of production sites, I’m trying to make the feedback loop just as fast for founders.
Question: With the new AI site builder, how do you ensure the design system stays 'clean' for devs who eventually want to export the code and customize it manually?
Webflow
@michael_dors_dev Glad you're a fan of the vision!
The AI site builder is designed to create a clean, production-ready foundation that you can build on with confidence.
Every site generated uses Flowkit, Webflow’s modular CSS framework. That means consistent class naming, reusable components, and a clear design system from the start. Styles are centralized and applied systematically, not scattered or hard-coded, so the structure stays organized as the site grows.
When developers export the code, they’re getting predictable, well-structured HTML and CSS that’s easy to understand and customize manually. The result is a site that’s fast to prototype, but still clean and maintainable for teams that want to take it further in code.
Super confused & disappointed by this launch.
Seems as if you've rushed to get the functionality out the door to catch-up with Relume etc, without doing it properly. The components are so far off what's available online through various component libraries, which makes the output look like a 2018 Squarespace site.
Would've loved to see this functionality push past what Relume is currently capable of, although it's incredibly far off.
Congrats on the update! Generating both a multi-page site and a foundational design system directly inside Webflow is a big step toward faster production work. How do you think about balancing speed of generation with long-term maintainability, especially so the AI-created structure and styles scale cleanly as teams iterate and add complexity over time?
Webflow
@vik_sh Thank you!
AI offers a lot of promise, but with the AI site builder we’re intentionally optimizing for structure and speed. The core outputs are a production-ready website and a foundational design system. Under the hood, every site is built on Flowkit.
That structure is what keeps things maintainable as teams iterate and expand their site over time. And because the system stays clean, teams actually move faster as complexity grows, not slower.
I really liked Webflow back then, but the pricing forced me to look into other solutions. Today, the market is highly competitive, and with Claude and other tools, we can deliver animations, integrations, CMS—essentially everything—for a fraction of Webflow's cost.
Webflow
@dsitbon Totally fair take. The space is a lot more competitive now, and there are great lower-cost tools that can handle many use cases.
Where teams still choose Webflow is when they need more than a one-off build. It gives designers, marketers, and developers a shared system to iterate on, scale, and maintain their site over time without stitching together multiple tools. That long-term structure, collaboration, and ownership is where the value tends to show up.
@josh_berman Agree :)