Google Postmaster

High volume email tools from Google

#3 Product of the DayAugust 24, 2015
We just set this up for the domain - and I must admit: Its a little bit basic, and difficult to get actionable data out of it (mostly graphs with percentages, but no way to dig in). Feels a little bit like Google Webmaster Tools in its early days. This might be a bit better when one adds per-campaign tags (, which we're looking into now.
The Gmail Postmaster Tools are to help “qualified high-volume senders analyze their email, including data on delivery errors, spam reports, and reputation.” More information from ReturnPath:
It will only make sense if they get your mails delivered into INBOX and not in UPDATES :)
Whoa, major.
It feels more major than it really is. It's Google's entry into theMailchimp space -- email marketing -- but just dipping their toes in the water. A player to watch, obviously, and may set some standards (for the better) of email marketing, but hopefully it's just another competitor (and therefore improver) to the already awesome tools -- instead of an app killer.