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Google Analytics 360 Suite

Enterprise analytics for your marketing.

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Kevin William David
@kwdinc · Community @Siftery. No 1 Hunter on PH🥇
Google has launched a new set of enterprise-grade tools to help marketers gain insights about their customers’ journey and habits, and share that knowledge with their teammates. The Google Analytics 360 Suite consists of six apps including apps including four all-new ones and two rebranded tools: 1.Google Audience Center 360​ is a data management platform … See more
Hiten Shah
@hnshah · Crazy Egg, KISSmetrics & Quick Sprout
Seems like Google is packaging up their marketing cloud offering to be that much more competitive to Adobe. Doesn't seem to have benefits for startups or SMBs from what I can tell by the marketing site for Google Analytics 360.
Thomas Evans
@td_evans · COO, EmailOctopus
Being able to export GA segments to Optimize for the purposes of AB testing seems quite exciting.
Rowe Morehouse
@rowemore · Executive Director
Google Analytics Premium (of which these programs are an enhancement) starts at $150,000 per year.
Zach Swetz
@swetzequity · IdeasforStrangers.com
Has anyone demoed this or tried it? I'm curious to learn more.