I built Funnel Toolkit because I got tired of rebuilding the same “critical but annoying” funnel infrastructure over and over again. Over the years, I’ve owned multiple businesses and partnered with companies to help them grow and scale. Somewhere along the way I picked up coding, and I started building little internal tools—snippets and scripts that handled things every business needs: policy popups, compliance pieces, tracking, and other behind-the-scenes functionality. The thing is… I never really sold those tools. I just kept reusing the same code for client after client, business after business. And eventually it became a pattern: every new launch meant copying, tweaking, and re-implementing the same stuff from scratch. Then I was in the middle of launching new websites for two businesses I own, plus a handful of side funnels and services that feed into our main offers—and I hit the wall. They all needed the same foundational pieces, and I was done burning time rebuilding them. So instead of continuing to duct-tape it together, I decided to turn it into a real product: one app that manages all of it in one place. At the core, this is about protection and performance. Privacy policies and compliance aren’t “nice to have”—they’re what helps keep your business protected. So I started with what I needed most: a Terms/Privacy popup tool, built to be clean, fast, and easy to deploy. As I built, it expanded naturally: • One of my businesses needed ADA-focused accessibility, specifically because of the demographic we serve—so I baked that in. • I added Funnel Pixeler, which is one of the most powerful parts of the toolkit: dynamic tracking that lets marketers and affiliates track conversions through the funnel—and even beyond it. Since all of my companies use affiliates, giving affiliates a way to see their leads move through the process is a complete game-changer for anyone running ads. And then came the cookie consent problem. Cookie compliance is important, but a lot of tools make it painful—or they break tracking in ways most business owners don’t understand. We ran into friction there too, so I changed the approach entirely. Instead of a “blocking” model, we moved to a loading-after-consent model. In practice, it’s like a simplified Tag Manager: you upload the pixels you want, and Funnel Toolkit loads them only after someone has consented. It’s designed for people who don’t want to wrestle with pixels or Google Tag Manager (and I’ve got multiple business partners who are completely confused by that world). You just drop the code into a couple places—header/body—and you’re good. Funnel Toolkit will keep evolving. As we grow and hit milestones, we’ll add more core functionality—things like deeper behavior tracking, clearer attribution, and first/last-touch attribution models—so businesses can market, grow, and scale with more confidence.

Funnel Toolkit by Funneltopia

Stay Compliant, Track Better, Convert More

Stay Compliant, Track Better, Convert More