Fitbit Ace

Fitness fun for kids

Fitbit Ace is an activity tracker for kids ages 8 and older. It’s designed to inspire healthy habits to fight decreasing levels of activity in children. It’s built durably with 5 days of battery life. The new Fitbit family account lets parents control who their kids connect with in the Fitbit app go safeguard privacy.

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Interesting angle from Fitbit. I know my younger cousin loves hers: wonder what market research specifically helped them unlock this insight.
They are desperate for revenue
Isn't this just an Alta with custom software?