Launching today
Firecoach AI
AI roleplays that turn reps into top performers
372 followers
AI roleplays that turn reps into top performers
372 followers
FireCoach.ai is the fastest way to clone your sales methodology and coach every rep on your team — at scale, without adding headcount. Build custom AI sales bots trained on your playbook, run rep roleplays, get scored feedback, and identify coaching gaps before they show up on a lost deal.
Firecoach AI
Hey Product Hunt 👋
I'm Midori, founder of FireCoach.ai. I've been in sales long enough that I've watched the same thing break revenue at every company I've touched. Two exits in, I finally stopped accepting it.
Here's the loop. You hire a rep. You onboard them, pair them with a manager, hand them the playbook (which they skim once and never open again, and you know this). The manager coaches the two or three reps they actually have bandwidth for. Everyone else wings it.
The ones who need help most are the last ones to get it. Usually caught in a deal review, after the pipeline damage is done.
Your best methodology lives in your top coach's head. There's only one of them. And they're already in 12 other meetings.
I talked to 100+ sales leaders in the last year. Every single one said some version of "I can't be everywhere at once." A few of them said it while actively being somewhere they didn't want to be.
So I built FireCoach.ai.
FireCoach loads every rep with your methodology before they ever get on a live call. They go in knowing the objections, knowing the right answers, knowing exactly how to deliver them.
Like having the test questions the night before.
🔸AI bots run the exact buyer conversations your reps will face, before they face them live
🔸Every session scored against your methodology (Gap Selling, SPIN, MEDDIC, or we build one with you if you're running off vibes and instinct, which honestly most teams are)
🔸Reps see exactly where they stumbled and what to say instead
🔸Managers get rep-level visibility into every rep's gaps without sitting on every call
🔸Works with any sales motion: inbound, outbound, enterprise, transactional
🔸Your reps don't walk into calls hoping they remember their training.
They walk in having already won the conversation.
Basically cheating. We're fine with that.
The part most tools skip: adoption. Every customer starts with a PowerSprint → we come in, customize FireCoach to your exact methodology, and we stay until your team is actually using it and getting results. Not a help doc. Not a Loom walkthrough. Us, there, making it stick.
Tool and team. You're not doing this alone.
I'll be in the comments all day with @thisiskp_ @yyogeshwar @vishal_maurya03. If you run a sales team, I want to hear what's actually broken. I'll be straight with you about whether FireCoach fixes it.
Try it free at firecoach.ai 🙏
Firecoach AI
@thisiskp_ @vishal_maurya03 @midori_verity
This is exactly the gap most sales teams still struggle with — training exists, but consistent coaching at scale doesn’t.The biggest win here is turning top-performer knowledge into repeatable practice before real customer calls happen. That’s where most pipeline leakage actually starts.
“Tool + team” is also the right approach. Adoption is where most enablement platforms fail.
Firecoach AI
@thisiskp_ @vishal_maurya03 @yyogeshwar - Exactly! The PowerSprint solves the adoption and optimization challenge.
The strongest part here is tying coaching back to real calls and outcomes, not just making roleplay feel realistic.
One thing I’d watch carefully: scorecards can accidentally reward reps for sounding like the methodology instead of actually moving the buyer forward. I’d want every coaching note to keep a source trail: the exact call snippet, the outcome it correlated with, and whether a manager agreed with the interpretation.
That would make the “clone the top performer” promise much more trustworthy, because the team can see what was copied, what was inferred, and what still needs human judgment.
Firecoach AI
@jim_jeffers Ok, this is exactly the trap most sales coaching tools fall into. Glad you named it!
Reps performing to the scorecard instead of to the buyer is real, especially when the scorecard is generic. We hit this hard during early testing (one of our clients caught his AI penalizing reps for objections the buyer never raised), and we rebuilt the whole scoring layer around it.
A few things we did to avoid the trap:
→ Scorecards are tweaked based on YOUR top performer's actual moves, not a generic methodology. "Sounding like the methodology" only counts if the methodology is literally what your best closer does.
→ Manager in the loop by default. Sales leaders edit scoring criteria and can override individual scoring decisions. AI assists. It doesn't judge.
→ Every coaching note links back to the exact call snippet it came from. Reps see WHY they got that score. Managers can verify or push back on the interpretation.
→ We tie scorecard performance to CRM outcomes over time. If a "high-scoring" rep isn't winning deals, the scorecard is wrong, not the rep.
The trust trail is baked in by design. Without it, the clone is just a costume. Thank you for sharing your thoughts!
This is a strong answer — especially “if the high-scoring rep isn’t winning, the scorecard is wrong.” That’s the part many coaching systems don’t admit.
The next question I’d have is how you handle scorecard drift across segments. A move that works for SMB inbound can be actively weird in enterprise outbound. If FireCoach can show where the top-performer pattern applies, and where it stops applying, that would make the coaching feel a lot safer.
Firecoach AI
@jim_jeffers Yes, the segment drift question is the one most coaching tools fall flat on. Generic scorecards are the original sin.
The way we handle it:
Scorecards aren't built once and applied universally. They're segmented by call stage (cold, discovery, demo, renewal), by buyer persona (SMB inbound vs. enterprise outbound vs. channel), and by methodology if the client runs different motions for different segments. A move that scores high on an SMB demo bot will not score high on an enterprise discovery bot. The bots and scorecards are literally different.
Where it gets interesting is at the data layer. Once we have hundreds of calls flowing in across segments, we can start showing exactly where a top performer's move travels and where it breaks. Something like: "Rep X's discovery questioning style is correlating with closed-won across both SMB and mid-market, but the pricing dance she uses for SMB is correlating with stalls in enterprise." That kind of pattern map is what we're building toward, and it's the layer that makes the cloning actually safe.
Honestly, this is the part that doesn't exist yet in any tool I've seen. It's why we've intentionally built methodology and segment to be configurable from day one. Generic = useless when you've got a multi-segment team.
So appreciate your great insights and questions! Keep em' comin.
Nice idea, would be very beneficial for my team as well. What CRM can you integrate? I'm assuming SalesForce, how about SAP CRM?
Firecoach AI
@jsa0607 Hi Jerome - we can integrate any CRM. Happy to create a custom roleplay twin of your ideal prospect to check out. Lmk if you're game!
Firecoach AI
@jsa0607 we can work out SAP CRM for you team , lets connect https://calendly.com/fuel-to-fire/demo-firecoach
Very cool @midori_verity! Upvoted :)
So how do you train AI on what's in people's heads? Do I need to record my sessions and AI trains on that? And how long will it take to replicate what my best sales person would do?
Firecoach AI
@aiswarya_s Love this question! It's actually the part that gets sales leaders most excited.
There are three layers to how the cloning actually works:
1️⃣ The fast layer (30 seconds)
Pull any prospect from your CRM, paste their website URL, and FireCoach generates an AI version of them, with their real objections and buyer profile, in 30 seconds. No training needed for this part.
2️⃣ The methodology layer
Upload your playbook, scorecards, and sales framework (SPIN, MEDDIC, Gap, whatever you actually run). FireCoach bakes that into how it scores reps and what it pushes them to improve on. Your top performer's instincts become the standard everyone is measured against.
3️⃣ The learning layer (this is where the magic is)
Connect any notetaker (Fathom, Fireflies, Gong, all of them). Every real call your team makes flows back in. Over time, the AI surfaces patterns no human could spot:
→ Which phrases close and which kill momentum
→ What your top rep does differently from your bottom rep
→ Which objections consistently end deals
→ The signals showing up 3 calls before a deal goes cold
So no, you don't have to record sessions for it to work. But the more you feed it (your team's calls, your playbook, your top performer's recordings) the sharper the clone gets.
How long to replicate your best sales person:
→ Practice-ready against a real prospect: same day
→ Custom scorecards trained on your methodology: ~1 week
→ A real, working clone of your top performer at scale: 21 days (this is our Power Sprint program, where we go deep on the methodology, build out the bot army, and onboard your team)
Happy to walk you through it live if you ever want to see it in action! 🔥
Good product, 1 question though -
How do you keep the methodology scoring accurate—is it just keyword matching, or does it actually evaluate the quality of a rep's response?
Firecoach AI
@rutuja_wanjari - Great question. Keyword matching is exactly the trap most early AI coaching tools fell into, and it's why reps quickly figured out how to game them by stuffing magic words into every call.
We use semantic evaluation, not keyword matching. The AI reads the actual response and asks: did the rep handle the objection effectively, did they ask the right discovery questions to uncover pain, did they build trust before pitching, did they actually move the buyer forward.
So a rep can say all the "right" words in the wrong order and still score low. And a rep can use totally different language but score high because they hit the underlying intent of the methodology.
A few things keep it sharp over time. Scorecards are built around your specific methodology and your top performer's actual moves, not a generic AI judgment of "what good sales looks like." Managers can override any score, and those overrides train the system to score sharper next time. And we tie scoring back to real CRM outcomes, so if a "high-scoring" rep isn't closing deals, we know the scorecard is wrong and we tune it.
Keyword matching is fast, cheap, and useless. Quality evaluation is harder to build, but it's the only version that actually coaches anyone.
Netlify
Hey PH fam 👋
Thrilled to hunt FireCoach today. This problem statement resonated immediately.
As a sales leader and life long business owner, @midori_verity has seen the same revenue leak at every company she's touched. Not a people problem. Not a product problem. A readiness problem.
Most reps walk into their first real calls carrying half a playbook and good intentions. The coaching they needed happened in someone else's 1:1. The manager with the right instincts was already in 12 other meetings. By the time the gap shows up, it's showing up in the pipeline. So she teamed up with @yyogeshwar and built a solution for this: Firecoach.
FireCoach moves the coaching before the damage happens.
→ 🔸 Reps practice against AI that mirrors your actual buyer conversations
→ 🔸 Sessions scored against your methodology: Gap Selling, SPIN, MEDDIC, or built from scratch
→ 🔸 Every rep gets visibility into their own weak spots before a manager has to point them out
→ 🔸 Managers see rep-level patterns without adding a single meeting to their calendar
What I find most compelling is what happens after you sign up. Most tools onboard you and disappear. FireCoach runs a PowerSprint where the team comes in, customizes everything to your motion, and stays until adoption is real. That's a fundamentally different kind of commitment.
PS: I've enjoyed being an advisor to the team and truly believe they are a powerhouse combo!
The team is in the comments all day. If something in your sales pipeline is quietly bleeding, go tell em what it is. 🙏
Firecoach AI
@yyogeshwar @thisiskp_ - you've been the most awesome advisor through this experience! The tool is stronger, we've moved fast, and the response has been incredibly positive. Most importantly - you got me to play bigger. Best decision ever! Thank you 🙏
mailX by mailwarm
Congrats on your launch!! Do you tie the coaching insights back to CRM outcomes over time, or is it mainly performance inside the roleplay?
Firecoach AI
@karimbenkeroum Yes, and this is where it gets really interesting.
FireCoach connects to any CRM and any notetaker. Pull a contact from your pipeline, paste a URL, and you've got a Firecard, a full AI persona with their objections and buyer profile, in 30 seconds.
But the bigger play is what happens over time.
Once you've got hundreds (then thousands) of real calls flowing through, you stop guessing and start seeing things no human team could spot manually:
→ The exact language your top performers use that your bottom reps don't (so you can clone it across the team)
→ Where deals consistently stall, which objection kills them, and which reps keep hitting the same wall
→ Which ICPs actually convert vs. which ones eat 6 weeks of pipeline and ghost
→ Language patterns that flip skeptical prospects into curious ones
→ Which competitors keep showing up, how reps handle them, and what they should be saying instead
→ Conversation signals that predict closed-won (or closed-lost) three calls before the deal closes
→ Pricing pressure patterns: when discount talk starts, who folds, who holds the line
→ Product and messaging gaps hiding inside your lost-deal calls (the stuff marketing and product never hear)
→ Whether your coaching is actually moving the needle, by rep, by quarter, with data instead of vibes
Pipeline tells you what happened. FireCoach tells you why, and what to fix before the next deal repeats it.
That's the real unlock.
Firecoach AI
@karimbenkeroum Thanks! That loop is actually our USP — think of it like the player development pipeline in American sports:
🏟️ Spring Training / Practice Squad → Roleplays Daily reps in FireCoach. Low stakes, high volume. This is where reps get logged, mechanics get fixed, and the playbook gets drilled. Like a rookie running routes in OTAs or a pitcher working the bullpen — nobody's watching the scoreboard yet.
📊 Combine Metrics → Coaching Insights Every roleplay throws off measurables — objection handling, discovery depth, talk-time ratio, closing cadence. Same as a 40-yard dash, vertical leap, or exit velocity. Quantified strengths and gaps, rep by rep.
🏆 Regular Season → Live CRM Calls Now you're on the field. Real prospects, real pipeline, real W's and L's. The CRM is your box score — deals won, conversion rates, cycle times, ARR booked.
🔁 Film Room → The Feedback Loop (this is the USP) We tie Sunday's game tape back to Wednesday's practice. If a rep is losing deals at the discovery stage in HubSpot/Salesforce, FireCoach knows which roleplay drills to prescribe next. Practice performance → game performance, with a measurable causal link.
🥇 Playoffs / All-Star Selection → Top Performers Reps who put in the practice reps and convert in CRM rise to the top. Data-backed MVPs, not gut-feel favorites.
The thesis: practice tape predicts game tape. And we close the loop so the manager-coach can finally prove it.