EasyFridge (shut down)

Subscription grocery delivery. No thinking required.

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Matt Mireles
@mattmireles · Entrepreneur-in-Residence at Extole.
Hi, I'm one of the founders. We created EasyFridge so that working families (and busy professionals) wouldn't have to spend their Saturday afternoons stuck in line at the grocery store As a dad and professional entrepreneur, one of the unexpected benefits of EasyFridge to our family has been a dramatic reduction in how much we spend on restaurant takeout... Show More
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Ryan Hoover
@rrhoover · Founder, Product Hunt
Hey, @mattmireles! Love this. As I get older, I'm looking for products and services that can save me time. I'm a loyal Instacart customer and use it weekly (cc'ing co-founder @max). How do you know people will pay for this? Any early tests you can share?
[deleted user]
@deleted_user
By adding in subscription and meal planning you're essentially building full stack Instacart. You just need to add meal prep to round out the value chain (although company name implies product line limitations... EasyEats would be more flexible years out). I llllluuurrrrvvvvvvv this approach. Take my money.
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Matt Mireles
@mattmireles · Entrepreneur-in-Residence at Extole.
@rrhoover The real question is "how much value does this service provide?" If the value is real and people understand it, then people will pay If you're well-organized and enjoy the thrill of choosing between the 17 different milk options available at Safeway, then spend the extra money and consider Instacart. Extra money? Yep. Instacart marks up the... Show More
[deleted user]
@deleted_user
I have a new analogy for EasyFridge. StitchFix for groceries.
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