Cross-platform analytics by Facebook

Measure your entire business all in one place

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#2 Product of the DayOctober 03, 2016



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Josh TwistMaker@molmorg · Product Manager, Facebook
Hi, I'm the PM on Analytics for Apps at Facebook and we're pretty stoked by our release earlier this week. We want our users to be able to understand their customer's complete journey and we think cross-platform support is going to be a huge boost. This builds on our deep demographics, powerful analytics tooling and push notification campaigns (to name a few) - all free of charge. Would love PH's feedback!
Bilal Budhani@bilalbudhani · Indie Builder | Micropreneur
@molmorg Looks neat. Is there / will there be React Native SDK support? As this is a Facebook product, I presume you may have plans for first class support for React Native.
Josh TwistMaker@molmorg · Product Manager, Facebook
Marcos Ortiz@marcosluis2186 · Co-founder at Capital Latino, LLC
@bilalbudhani @molmorg excellent work. I love the simplicity and cleanness of the Design. Great work
Jake BlakeleyMaker@jakelydesigns · Designer/Developer
Ernest Woo@ernest_woo · TappyToon
@molmorg Excited for this - I know this isn't the place for help, but not getting ahead at the last step of Push campaigns with a cryptic "unexpected error, please try again later" message-- where can we get some more guidance on this? Thank you for any help!
Andreas Kambanis@andreaskam · Founder of Nibble Apps
Can you give us an example implementation to better understand this? For context: we have a mobile recipe app called FitMenCook and a recipe site - we've already got the pixel tracker on our app landing page & inside our app. From my understanding I could now correlate the user on the website and the user in the app (if they have Facebook).
Josh TwistMaker@molmorg · Product Manager, Facebook
@andreaskam Hi Andreas, absolutely. You just need to create an Event Source Group and connect the app and pixel. Check out the docs here:
Sam Haseltine@samhaseltine · Pre-sales solution consultant at Adobe
@andreaskam so you're the people behind that app. Love it!
Artem Borodatyuk@artem_borodatyuk · Entrepreneur. CEO @ Serpstat
Sounds great! Looking forward to test it.
Josh TwistMaker@molmorg · Product Manager, Facebook
@artem_borodatyuk Awesome, let us know how you get on and if you have any feedback.
Lucas Walker@walkerlucas · Treat Officer @ Treats Happen
Correct me if I'm wrong but would this be like Google Analytics by Facebook, mostly for ecommerce?
Josh TwistMaker@molmorg · Product Manager, Facebook
@walkerlucas Hi Lucas, it serves a few similar use cases to Google Analytics but also adds Cross-Platform support, free Push Campaigns, Deep demographics and audience insights and data is available in your reports minutes after the event. It's certainly not just for e-commerce either, we have all kinds of apps using the product from Games, Dating, Music and Travel to Utilities. Check out some of the customers using the platform here:
Vikash Rungta@vrungta · #Product #Marketing #Tech #AI
Very Interesting. Does it work with Segment & GTM ?
Josh TwistMaker@molmorg · Product Manager, Facebook
@vrungta Yes, segment have an AppEvents integration and the web script should work great with GTM.
Vikash Rungta@vrungta · #Product #Marketing #Tech #AI
Thanks @molmorg Awesome ! Will give it a spin !!
Josh TwistMaker@molmorg · Product Manager, Facebook
@vrungta Great, let us know how you get on!