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Cross-platform analytics by Facebook

Measure your entire business all in one place

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Josh Twist
@molmorg · Product Manager, Facebook
Hi, I'm the PM on Analytics for Apps at Facebook and we're pretty stoked by our release earlier this week. We want our users to be able to understand their customer's complete journey and we think cross-platform support is going to be a huge boost. This builds on our deep demographics, powerful analytics tooling and push notification campaigns (to name a few… See more

Discussion

M
Josh Twist
@molmorg · Product Manager, Facebook
Hi, I'm the PM on Analytics for Apps at Facebook and we're pretty stoked by our release earlier this week. We want our users to be able to understand their customer's complete journey and we think cross-platform support is going to be a huge boost. This builds on our deep demographics, powerful analytics tooling and push notification campaigns (to name a few… See more
Andreas Kambanis
@andreaskam · Founder of Nibble Apps
Can you give us an example implementation to better understand this? For context: we have a mobile recipe app called FitMenCook and a recipe site fitmencook.com - we've already got the pixel tracker on our app landing page & inside our app. From my understanding I could now correlate the user on the website and the user in the app (if they have Facebook)… See more
Artem Borodatyuk
@artem_borodatyuk · Entrepreneur. CEO @ Serpstat
Sounds great! Looking forward to test it.
Lucas Walker
@walkerlucas · Treat Officer @ Treats Happen
Correct me if I'm wrong but would this be like Google Analytics by Facebook, mostly for ecommerce?
Vikash Rungta
@vrungta · #Product #Marketing #Tech
Very Interesting. Does it work with Segment & GTM ?