CPC Map by SEMrush

Map of most & least expensive states for digital advertising

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CPC Map lets you identify the most promising regions and keywords for digital advertising. We analyzed over 2 million search queries in 17 verticals to help you distribute your local budgets effectively and get the most out of every dollar spent.

  • Paul Chaney
    Paul ChaneyEditor, Web Marketing Today

    Love the ability to pinpoint a certain state or region based on industry. As with all things SEMrush, there's lots of detail.


    More beneficial for local businesses perhaps?

    As a B2B company that markets across the U.S., our need for the map may be less than for companies that are local or geographically-centric in orientation.

    Paul Chaney has used this product for one week.
  • SEO Consultant
    SEO ConsultantLead SEO Consultant at Boylan Point

    Save time and money by knowing what industry to focus on, statewide or nationwide for both your own company and your clientele.


    No city data yet, but hopefully metropolis or regional data is coming soon! Hmm? :D

    SEMrush as a company exceeds expectations and proudly offers quick, detailed and sharable customer server (yes shareable!) but with each new tool, they know exactly what theit customers want and need. I know it sounds like I work for SEMR, but I don't, I promise! LOL

    SEO Consultant has used this product for one week.
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Julia Ole
Julia OleMaker@ole_julia · Julia Ole, Product Marketing Manager
Hi Product Hunt! We’re excited to introduce CPC Map, our new SEMrush tool for advertising specialists. It helps to quickly evaluate the cost of doing PPC in a certain state or region. What’s inside? - CPC & search volume data. You can now quickly evaluate the average cost of advertising in your state. - 17 verticals. Most popular niches - from Banks and Insurance to Sport and Beauty. - 10+ countries. Data available for the US, UK, India, Australia, Canada and South Africa & several non-English-speaking countries. - 2M+ keywords. We have analyzed up to 70k keywords for every niche to provide you with reliable data. Happy to answer any questions!
Nichole Elizabeth DeMeré
Nichole Elizabeth DeMeré@nikkielizdemere · B2B SaaS Consultant
@ole_julia I found that "car insurance quotation" has a cost per click of $286.05 in Arizona.
Marco Diversi
Marco Diversi@marco_diversi · I Am Making Cash
@ole_julia Here are my TOP 10 results from the most expensive to the less expensive: Mississippi - USA purchase auto insurance online $623.4 South Australia - AUSTRALIA internet advertising $549.58 Queensland - AUSTRALIA get life insurance $551.15 New south wales - AUSTRALIA life insurance providers $443.37 Virginia - USA online advertising websites $420.03 South Carolina - USA online u $364.48 Ohio - USA local online advertising $357.13 Arkansas - USA it online colleges $374.3 Nebraska - USA onlineuniversity $352.97 New York - USA online courses for education degree $317.46 I was not able to look into these countries since it was not working: Austria France Germany Spain Let me know if I have found the most expensive ones!
Julia Ole
Julia OleMaker@ole_julia · Julia Ole, Product Marketing Manager
@marco_diversi wow Marco, you literally left no chance for others to compete! $623.4 is in fact the most expensive keyword we have among the 2 million keywords analyzed in the tool. Congratulations, we have the winner :)
Marco Diversi
Marco Diversi@marco_diversi · I Am Making Cash
@ole_julia NICEEE!! thanks
360 Magnetic Solutions _
360 Magnetic Solutions _@360magneticsolutions · Marketing Consultant
@ole_julia I think the tool's scope is perfect. You don't need to drill down the city level. The state level is fine. I say that because you've done a great deal of work so far. Let us handle the rest.
Bob Kahns
Bob Kahns@bob_kahns
I thought "it online colleges" in Arkansas was tops at $374.37, but looks like Marco found some higher.
SEO Consultant
SEO Consultant@jlfaverio · Lead SEO Consultant at Boylan Point
Who needs caffeine when you have this hyper-focused seo data tool to comb through whenever you want?
KowAbundant@kowabundant · Owner, Kow Abundant
This is a very interesting tool that I came across while using SEMrush for business. So far the tool is a lot of fun to test out new keywords and see what sectors are of interest for my local SEO business in Columbus Ohio. Kowabundant.com specializes in local SEO and Google Ads for small businesses. Some of our clients have campaigns across the United States so this is interesting to target keywords in those areas. The most interesting feature that I see is finding business sectors with low CPC and which have very high CPC. I had an idea about the insurance industry but seeing the data backing it up is what I really value. Now I can use this tool to analyze new market sectors for my business to consider going after. I enjoyed quickly seeing the info about marketing and advertising to provide some quick insights into my own CPC campaigns as well as which words to try to SEO for. Issues: I have seen some CPC be much higher than I have actually experienced. There are always options to lower your CPC and that's what Kow Abundant does. Very good tool to show possible high CPCs to clients as a sales tool though.
Julia Ole
Julia OleMaker@ole_julia · Julia Ole, Product Marketing Manager
@kowabundant thanks for the detailed feedback! The actual values in every campaign may vary for sure, the tool provides snapshots of how high the CPC was in a certain day. However, as soon as we accumulate more historical data we will be able to track the CPC seasonality, which may also be useful to predict the campaign performance for a certain month/season. Comparing the benchmarks from the tool to the actual CPC you achieved in your campaigns... this can be really powerful for a sales pitch! Haven't thought about it yet!
The RNDM Shop
The RNDM Shop@therndmshop · I am RNDM
Pretty cool. I got purchase auto insurance online in Mississippi also at $623.4. wow. Also... how do we see the other (or pick our own) keywords?
Julia Ole
Julia OleMaker@ole_julia · Julia Ole, Product Marketing Manager
@therndmshop thanks for the feedback! For now we show only three most expensive and most searched keywords, but thinking about showing more data on demand in the future. Individual maps based on customers' custom keyword sets are also on our radar. Thanks again, looks like we're moving in the right direction!