Cook Well from Waitrose

The Waitrose recipe box delivered to your door

Experience an easier way to make dinner with the Cook Well from Waitrose box. Choose from chef-curated recipes and get fresh ingredients sent to your door.

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I see this is just for the UK. Are there plans to expand to other countries? What makes Waitrose stand out from other similar food delivery services?
@jacqvon waitrose is one of the top supermarket chains in UK, quality-wise. I believe they are the first mainstream chain to get into this sort of “curated shopping” niche (which has been spearheaded by the likes of Abel&Cole over here), so it is significant.
I love the clarity of the website, in providing visibility into what you get and the source of the ingredients. I wish there were more vegan options though (and that you worked in US as well)