Content Analytics by Dreamdata

Discover the real value of your content

12 followers

Discover the real value of your content

12 followers

“Does my content influence revenue?” 🤷 Content Analytics stops the guesswork to show you whether your content is turning views into dollars 💰and deals 🤝 Dreamdata tracks the multi-user, multi-session B2B buyer journey to tie content to pipeline & revenue

Content Analytics by Dreamdata gallery image

Free

Launch tags:Analytics•Marketing•Tech

Launch Team

Framer AI AgentsDesign and publish professional sites with AI

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Dreamdata Audience Hub

Maker

Hi everyone, I’m Steffen, CMO and co-founder at Dreamdata 👋 The whole team at Dreamdata is super excited to be launching our new product Content Analytics. Content Analytics is a game-changer in the world of B2B content marketing. We’ve tied content to pipeline and revenue - so content marketers can finally prove the value of their efforts in metrics everyone can understand. Dreamdata’s Content Analytics is an account-based data platform and application that measures content influence on pipeline and revenue no matter how long the buying journey. With Content Analytics you’ll finally be able to:- Find which content is influencing pipeline and revenue 💰 Identify which content works best at each stage of your pipeline 🗓 Discover how long it takes from content view to pipeline conversion events and revenue ⏱ Run account-based content marketing campaigns 🏢 Plan and track data-driven content strategies with meaningful KPIs. 📈 And much more… And you can get started Free right away! Let us know what you think!

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4yr ago

Bloks

@steffen_hedebrandt Wow, this really fills a need. I worked doing content in B2B before, and it was always nearly impossible to prove the impact content was having on sales. (Analytics and UTMs can only do so much, and a lot of times we relied on word of mouth—i.e., a customer telling a sales person they found out about our company through a particular piece of content—to know what was actually working.) This feels like a great alternative to more pricier/confusing options.

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4yr ago

Dreamdata Audience Hub

Maker

@matthew_ritchie Yes. Exactly. It such a shame that content can be so hard to prove the value of. Most of the times it is valuable. Let me know if you want a quick demo one day.

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4yr ago

Bloks

@steffen_hedebrandt Will do 🙌 I'm not in B2B anymore, but if I know of others who'd be interested, I'll send them your way

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4yr ago

@steffen_hedebrandt I'm loving this angle. Do you have an API?

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4yr ago

Dreamdata Audience Hub

Maker

@brian_nutt Our processed data models are delivered in BigQuery, Snowflake or Redshift.

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4yr ago

Sealit

Brilliant! Big like for features provided by this tool! I think it can make a big effect on any marketing campaign, as insights can improve and fix all perplexities in a current strategy.. Congrats on the launch! ^_^ Can you tell me please, is it possible to permanently save analytics referred to a certain day, week or month? :))

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4yr ago

@maria_brm Thank you for your nice comments. If you connect the Dreamdata datamodels to your data warehouse, you can make snapshots of the full data models so you can make a "locked-in-time" view.

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4yr ago

Sealit

@mikkel_settnes Awesome! Thanks a lot for the explanation Mikkel! I can't wait to try it out! ^_^

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4yr ago

8000Kicks Explorer V2

I see this as a powerful attribution tool. Businesses can easily use this to map revenue and conversion from different marketing campaigns. Dreamdata can track both paid and unpaid channels so once you've set everything, it can provide crucial information on how much each marketing and campaign is generating, the lenth of the sales cycle, where the sales happen, and more. Marketers who love data will love this tool. Congrats on your launch!

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4yr ago

Dreamdata Audience Hub

Maker

@colin_barry Indeed it is. You can watch @mikkel_settnes explain our data platform here: https://dreamdata.io/data-platform

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4yr ago

Hi all! I’m Mikkel, Director of Data Science at Dreamdata. 💻 We’re really excited to see our newest product Content Analytics now live! Here’s some background of why and how we’ve put the product together 👇 Content Analytics is the result of B2B’s content marketers' struggle with tying their content efforts to pipeline and revenue. So far, they’ve been unable to answer the simple question: does my content influence the bottom line. That’s mostly because existing tools have only been able to track simple conversions happening in the same session. Content Analytics is tailored fully to the B2B customer journey. Where there are multiple sessions, by multiple users, on multiple devices, over a period of months. Dreamdata is able to do this because our platform connects the whole go-to-market ecosystem, to track every session by every user of every account; revealing the end-to-end B2B customer journey. If you have any questions or feedback about Content Analytics, or how we collect and model our data, I’m here to help! 😀

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4yr ago

I see it as a valuable tool . Companies can use it easily to compare the revenue and converts from various marketing activities. Congratulations on the launch!

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4yr ago

Reveal

Maker

Hi all! just dropping a quick update here 😀 First a big thanks for all the support so far! We’ve published a new blog post outlining 8 use cases for Content Analytics, so you can get a sense of what you can do with the product! Check it out 👇 https://dreamdata.io/blog/8-thin... Enjoy!

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4yr ago

This is really useful, we've a few blogs that give us tons of traffic on Blinkstore.in. But we could never tell what traffic converts. Would definitely check this out. Congrats on the launch! 🎉 @steffen_hedebrandt

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4yr ago

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