Canvas by Facebook

A new space for big ideas on Facebook

#1 Product of the DayJanuary 22, 2016
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Ohhh is this Facebook's move into Snapchat territory?! Interesting to see the way businesses can use it! Excited to see how it's implemented and the reaction I think this will have a bigger impact on Facebook than Snapchat... I never look at Discover by brands. Keen to see how Canvas is implemented (maybe in our feeds?!).
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@bentossell this actually looks like the successor to Facebook Home — in that it features large, gesture-driven media content experiences.
@chrismessina I'll say that I actively try and stay away from Facebook (for the sake of my sanity) so maybe haven't paid enough attention
@bentossell I think this will invite more businesses and big brands to try Facebook for advertising as it's mobile and is much more targeted when compared to traditional TV advertising. It's also on the same lines of Instant articles and should appear on feed for both smartphones and tablets.
@bentossell you avoid Facebook at your own peril!
@chrismessina all I need to do is have a spring clean of all my 'friends' on there.
I wouldn't say this is a Snapchat Discover clone, it's more of FB's "Instant Articles" version of ads. Gives them more control over the experience and keeps it within the app.
@ghobs91 my first thought was "Instant Articles" as well.
Hard to think Facebook did not pick that name (and idea) from
@ourielohayon Agreed. I also wondered at the potential TM conflict with Canvas, the popular LMS. There's some functionality overlap, even if the market is different.
@_sudeep Good find. I look forward to trying it, depending on how quickly Facebook lets my page in (I hate products I have to apply for though)
This is truly a Snapchat Discover ripoff. One of the examples is even from there