BrandSlip

BrandSlip connects content creators with all types of brands

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Kofi Frimpong
Kofi FrimpongMaker@therealkofi · Co-Founder of Socionado.com
I think that description above was put in by Erik mistakenly but here's a blurb. In today's day and age Youtube celebrities are often more recognized than actual Hollywood celebrities. We're taking advantage of this by connecting various Vine, Youtube Instagram and Snapchat celebrities with various brands including mobile apps, startups, artists' music etc. to create engaging content that helps promote these companies. We have a marketplace as well as do customized campaigns and influencers that range from having 50k followers to over 7 million.
Sean Percival
Sean Percival@percival
So influencer marketing has become rather competitive recently. What makes your offering unique and/or more enticing to these influencers?
Kofi Frimpong
Kofi FrimpongMaker@therealkofi · Co-Founder of Socionado.com
@Percival Sure. So there are some competitors out there but when you chat with influencers particularly on the platforms I've mentioned they hate having to wait for deals to be presented to them by a company/agent which is typically the case. We really want to continue to build our marketplace to the point where a brand can post an opportunity, an influencer can see this opportunity and bid right away and have a chance to proactively earn income without waiting for anyone else. We are also trying to present them with unique opportunities such as promoting artist music, cause marketing (non profits mainly) and others as well. We even allow for public speaking brandslips so we've had DJs get paid at parties to promote companies.
ryan borker
ryan borker@borker · Founder, Shortlist and Hisabo Tea
Question: building an influencer network is time consuming on the front end naturally, but even harder to maintain. Influence waxes and wanes with activity / life changes / etc. How are y'all going to not just build but maintain the quality of the network?
Kofi Frimpong
Kofi FrimpongMaker@therealkofi · Co-Founder of Socionado.com
@borker Thanks for the question Ryan. So every influencer on our platform is vetted/onboarded before being allowed to use the site. A lot of our influencers are young fun creators but have to understand that when dealing brands there's a level of professionalism needed. We really spend time explaining and making sure our influencers understand this. Quite honestly, the reason why we have signed up most of our influencers is really just connecting with them on a personal level and understanding their concerns , needs and maintaining contact.
Kofi Frimpong
Kofi FrimpongMaker@therealkofi · Co-Founder of Socionado.com
Just for viewing pleasure here's a campaign we did for Meundies.com on Vine with one of our influencers. Over 2.3 million impressions, 23k likes, and 684 comments. https://vine.co/v/MVKdOTLPWdI
Sean Percival
Sean Percival@percival
@TheRealKofi Can you share the cost for a campaign like that? Or a relative comparable?
Kofi Frimpong
Kofi FrimpongMaker@therealkofi · Co-Founder of Socionado.com
@Percival Hey Sean I missed this question.. Marketplace transactions range from $500-$200. Campaigns deals have started at 5k. This cost $1000. Our goal is to have the marketplace transactions running fluidly and then big campaign deals with big brands on the side as well.
Sean Percival
Sean Percival@percival
What channels do you think represent the best opportunity for brands today? Vine? Pinterest? Myspace (jk)?
Kofi Frimpong
Kofi FrimpongMaker@therealkofi · Co-Founder of Socionado.com
@Percival Vine is incredible.. these celebs have incredibly loyal fans. I've seen an app get 40 cents per download off a campaign there. With only 6 seconds creators are forced to create great content that can keep someone's attention. Plus with the revine feature, content from even a month ago can still be shared today which is guys like Bobby Shmurda have become popular with the Shmoney dance. I also think Snapchat is on the rise. We have influencers that average over 300k views on Snapchat and can also capture an audience's attention especially with limited deals.