Brand Collabs Manager by Facebook lets brands search and find creators to potentially establish deals and partner with.

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Facebook is investing heavily into tools to support creators and brands with the introduction of a few weeks ago, fans badges, Patereon-style subscriptions, and more. See @joshconstine's coverage for a good rundown. Funny enough, Twitch quietly rolled out a similar marketplace not long ago (having trouble finding a link to the news right now). It makes sense for these 1st parties to build their own marketplaces to capture more data and gain more control within their ecosystem. Arguably, this can be better for creators and brands too as it cuts out "middlemen" when 3rd party marketplaces inevitably arise.