You have a website and an app, and you advertise both of them. But how accurate is your cross-platform measurement? With Universal Ads from Branch, you can finally optimize campaign performance and track your full return on investment in one place, using data from every channel and platform.
attribution isn't based on fingerprinting, one sdk that does a tonCons:
Does require an sdk
Branch already had deep linked email and a web-to-app solution. Paid ads makes sense as a next stepAmanda Grady has used this product for one year.
People based attributionCons:
Brand new functionality that can bring unparalleled accuracy to campaignsJon From Branch has used this product for one day.