Launching today
Ava Studio
Your AI creative team for video ads
388 followers
Your AI creative team for video ads
388 followers
Ava Studio researches your product, develops hooks and creative angles, then generates 50+ editable short-form ad variants ready for TikTok, Reels, Meta, and any platform you want to ship on.
Ava Studio
Hey Product Hunt, I'm Tong, founder of Ava Studio 👋
If you’ve ever launched a product, you probably know the feeling: the product is live, the site looks good, users are waiting somewhere… and now you need ads.
That’s where a lot of founders get stuck.
You can stare at ChatGPT trying to write hooks. You can brief an agency that costs more than your MRR. You can spend three hours in Runway or CapCut and end up with one clip you’re not sure is even usable.
The problem isn’t that founders don’t know their product. It’s that making good ads requires an entire creative workflow: research, briefs, scripts, hooks, actors, product shots, editing, resizing, testing, and iteration.
We built Ava Studio to make that workflow feel like having a creative team on demand.
Drop in your product link and Ava studies your product, your market, and the ads already working in your category. Then she generates creative briefs, scripts, and 50+ editable ad variants ready for TikTok, Instagram, Meta, and YouTube.
What used to take weeks of creative briefs, scripts, edits, and agency back-and-forth now starts from one product link.
Watch me walk through it personally here:
A few things people are surprised by when they first try it:
🔹 Ava starts where good agencies start: research. She studies your product, your category, your competitors, and the ads already winning before writing a single script.
🔹 It does not just make one video. One product link becomes a complete campaign: creative briefs, hooks, scripts, storyboards, actors, product shots, and 50+ editable variants.
🔹 Every output is remixable. Change the hook, swap the actor, rewrite the script, replace the product shot, or turn one good idea into ten new angles.
🔹 The template library is built around ads that already work. Browse winning formats by category, clone the structure, and customize it for your product in minutes.
🔹 Ava keeps the whole creative process in one workspace: research, strategy, scripting, generation, editing, and export for TikTok, Instagram, Meta, and YouTube.
Ava is built for founders and small teams who need ads that look good, move fast, and don’t require hiring an agency.
Every new account gets 500 free credits, enough to run a full workflow from research to finished variants.
Try it here: avastudio.com
Please break it, tell us what’s missing, and send us the weirdest product you can throw at it. We’re building this with founders who actually need to ship.
Much love,
Tong
@tpow Congrats, this is exciting! I'll definitely take it for a spin - good timing for a couple of upcoming launches. Just curious how the campaigns will reflect my own unique voice and style in the content? Does it take that into account?
Ava Studio
@anna_ludwinowski Thanks Anna! Yes, that's the core of it. Ava builds a Brand DNA layer from your URL (assets, tone, visuals, copy), so the campaigns generate in your voice (tailored actors, hooks, scripts, b-rolls, etc.). The more you feed it (winning posts, brand guidelines, b-rolls, and existing assets), the closer the output tracks your style.
Would love to hear what you’re launching next.
@tpow Ok, that makes a big difference - I didn't understand that was included. Thanks for clarifying! I've got a bizdev app launching in September so I'll definitely play around with Ava to see if this can help me create my launch campaign!
This is very cool! Can I use this to generate talking videos or only non talking videos? I've been looking for studio to mass produce UGC content for our product and they often charge a lot. This solves a huge problem for us!
Ava Studio
@powermunchkin Thanks! Yep, Ava Studio supports both. You can generate talking head videos with AI actors and voiceovers, non talking product videos, or mix different formats within the same campaign. Most teams end up testing a combination since different formats perform differently across platforms.
For UGC at scale, this is basically the use case we built for. You can spin variants with different actors, hooks, and angles from a single product link, without the usual agency or creator costs.
You also get 500 free credits to try it out. If you give it a spin, we'd love to hear what works well and what you'd like to see improved 🙏
Ava Studio
@powermunchkin
Thank you! Yes, both. Ava does any format, whether it's talking (AI actors lip-synced to your hooks) and non-talking (product, b-roll, text-driven). Mass production is the core use case: Campaign Mode batches dozens of distinct ads at once, so it directly replaces the per-video studio fees you're paying.
Firecoach AI
Ok, the "stare at ChatGPT trying to write hooks" line made me laugh because I've done it this week. Multiple times.
The creative workflow tax on founders is one of those quiet killers. You think you're going to spend an hour on ads, four hours later you've got one mediocre clip and a headache.
Product link to 50 variants is the kind of thing that would have saved me serious time over the last few months. Going to share with our team.
Quick question: how does Ava handle brand voice? Does she pick it up from the site copy, or do you train her on a separate input?
Congrats on the launch!
Ava Studio
@midori_verity Thank you, Midori!
"The creative workflow tax" is such a good way to put it. We've definitely lived through the "I'll spend an hour on this" turning into half a day of researching, writing, generating, and second guessing.
On brand voice, Ava picks up a lot from your website, product, and brand context. You can also upload brand assets to give her more signal around your voice, style, and positioning. We don't think it should just generate what works for the category, it should generate what works for your brand within that category.
Really appreciate you sharing it with the team. Let us know how it works for you if you get a chance to try it out!
Ava Studio
@midori_verity Thank you, Midori!
"The creative workflow tax" is such a good way to put it. We've definitely lived through the "I'll spend an hour on this" turning into half a day of researching, writing, generating, and second guessing.
On brand voice, Ava picks up a lot from your website, product, and brand context. You can also upload brand assets to give her more signal around your voice, style, and positioning. We don't think it should just generate what works for the category, it should generate what works for your brand within that category.
Really appreciate you sharing it with the team. Let us know how it works for you if you get a chance to try it out!
It would be really cool to add competitor analysis and a database of best practices for each industry/product category. Because what matters is not just creating a beautiful video, but one that actually drives sales ;)
Ava Studio
@natalia_iankovych Thanks Natalia! Totally agree. A beautiful video doesn't necessarily sell.
That's actually a big part of what Ava Studio does today. Before generating anything, it researches your category, analyzes competitors and top performing ads in your space, identifies common hooks, angles, and audience signals, then uses those insights to guide the creative generation. So you're not just getting videos, you're getting the reasoning behind them.
The goal isn't just to help you make more ads. It's to help you understand what's already working in your market and turn those learnings into variations you can actually test.
Out of curiosity, if you had a "best practices" database for your category, what would you want it to tell you? Which messages convert, which hooks are saturated, what competitors are testing, or something else? :)
@zee77 Ideally, you shouldn’t have to think about it at all) You just ask the system to create an ad, and it generates the most effective version automatically! :)
Ava Studio
@natalia_iankovych For sure! I think we're heading in that direction. Give it a try and let us know where it falls short or what you'd like to see improved. We'd love the feedback!
Ava Studio
@natalia_iankovych Exactly the right instinct, Natalia. We're building toward that with our researcher agent that's already live in campaign mode, it pulls top-performing ads in your category and feeds the winning patterns back into generation, so the output is built on what converts, not just what looks good.
Best-practice templates per category are live today (60+ across 16 categories); the competitor-analysis layer is on the roadmap.
@tpow Congrats on the launch!
How does Ava Studio ensure the generated hooks and scripts actually capture the unique voice of a specific brand, rather than just recycling trending formats?
Also, I'm curious if the "50+ variants" are truly distinct in narrative structure, or mostly visual/resizing iterations?
Ava Studio
@diana_nadim2 Thanks Diana.
Brand voice: AVA generates against a Brand DNA layer, your assets and past winners (@hook, @actor, @product, @script, @logo, @CTA), not a generic trend template. Trends are scaffolding, your brand is the guiding constraint.
Variants: both, and you decide which. Alter the @hook / @actor ingredients of chosen templates and the variants already become different narrative structures; hold those fixed and vary scene length or size and you get visual iterations of one winner.
Congrats on the launch! We do both human and ai ugc as well. I'm curious who are the best customers you've had using Ava Studio and what are the sample campaign metrics, CPM and concrete accounts look like as lighthouse case studies?
Ava Studio
@jiaodong_whatif Thanks! Great question. We've seen the most traction with teams that care a lot about creative testing but don't have the resources to constantly spin up new concepts. It's still pretty early for us, so I don't want to throw out benchmark numbers that aren't representative yet. But one thing we've noticed again and again is how much the angle matters. Sometimes a completely different outcome just because the messaging or framing changed. That's really the problem we're trying to solve
the post-launch panic of 'okay now we need ads' is way too real. 50+ variants from one product link means you can actually test angles instead of going all in on one creative and hoping it works
Ava Studio
@tina_chhabra Thanks Tina. That “one creative and hope” loop is exactly what we wanted to kill.
Ava Studio is built so a product link can turn into multiple angles, hooks, scripts, storyboards, and editable variants, then you can keep swapping pieces instead of restarting every time.