Autotrack by Mixpanel

Collect everything and track anything retroactively

get it



You need to become a Contributor to join the discussion - Find out how.
Fletcher Richman
Fletcher Richman@fletchrichman · CoFounder, BubbleIQ (Zendesk<-->Slack)
Aha. Mixpanel figured out that Heap was eating their lunch and decided to build the same tech. Good call.
Andrew Brackin
Andrew Brackin@brackin · Growth at Visor
@fletchrichman Heap really isn't. Lager companies aren't using Heap. There are other competitors they should be much more worried about.
Matin Movassate
Matin MovassateHiring@matinm1 · Founder, Heap
@brackin @fletchrichman I'm not sure how you're defining "larger companies", but you can see a list of Heap customers at and decide for yourself whether these companies are significant or not.
Fletcher Richman
Fletcher Richman@fletchrichman · CoFounder, BubbleIQ (Zendesk<-->Slack)
@matinm1 @brackin seems like some pretty big players :)
Iago Melanias
Iago Melanias@iagomelanias
@brackin @fletchrichman Zendesk and Twilio are not large companies. LUL.
James Futhey
James Futhey@futhey · Product Design Consultant
TLDR; Mixpanel decided they wanted to be Heap.
Thê-Minh ¯\_(ツ)_/¯
Thê-Minh ¯\_(ツ)_/¯@the_minh · Product Guy
Hey. I have been using Heap a lot lately and very happy with it, since it allows me to be very autonomous with product analyses. Good to see some competition. How does pricing work with Autotrack? How do you count data points in that case?
Tim Trefren
Tim Trefren@ttrefren · Cofounder, Mixpanel
@the_minh for autotrack events, we only charge once you enable them for analysis (see
Sounds awesome guys! How would I go about enabling this on an existing MIxpanel project that gets it's data through
Paul Wozniak
Paul Wozniak@iwozzy · Product @ LoopUp
@harzzn @nihar_bhupalam I'm curious about this too
Diggory Rycroft
Diggory Rycroft@_not_cedric · Solutions Engineer at Mixpanel
@harzzn You're actually good to go! The Mixpanel SDK is on your site via Segment, so you can enable Autotrack in your Mixpanel project settings ( ), then hit "Set Up Tracking". Furthermore, please note that Autotracked events will send directly to Mixpanel rather than routing through Segment / your other downstream integrations, since you're using a Mixpanel-native method and not Segment's `analytics.track()` methods. I haven't personally tested Autotrack-via-Segment on a production site yet, but the above should be accurate. Please let us know at if you have any trouble :)
Diggory Rycroft
Diggory Rycroft@_not_cedric · Solutions Engineer at Mixpanel
+ @iwozzy ^^
Pame Valdés
Pame Valdés@pamevls · CEO, Beek
OMG! I love this feature seriously. Made my day. Will make my life 10x easier.