Adriel

The product is being marketed as Artificial intelligence software to scale, modify and improve ads on a number of platforms. I ran a week long ad and saw pretty poor results, day on day the time on the site dropped and the bounce rate increased. That's not software that is modifying ads to make improvements. Adriel needs to work far harder on providing the customer a better understanding of what is doing -When running a Facebook Ad what's it optimising the ad for? Traffic? Conversions? Reach? -Why does it setting up a re-marketing ad with EXACTLY the same ad image and text? Pointless other than wasting budget -Does it use lookalike audiences? Custom audiences? To test my theory of AI not actually being AI i set up a single google ad with 2 keywords and a small handful of interests to see what would happen.... It gained no traction at all and no keywords were suggested or modified in any way shape or form to improve the ad. I believe Adriel uses a basic set of rules to run and 'improve' ads but in my opinion it's far from what it's claiming to be in terms of artificial intelligence