Hey Product Hunt! 👋 I’m Pete - founder of Waffle (social app for real-life friends), CandyCat (GTM agency), and now: LLMSEO Monitor - a tool with a terrible name but a great purpose.
Here’s the problem:
🌍 LLMs like ChatGPT, Claude, and Gemini are becoming people’s new search engines.
😬 But brands have zero clue how they show up (if at all).
💡 So we built a tool that answers: “What do AI models say about me?”
LLMSEO Monitor lets you:
🔍 Run real queries (like "best hairdresser in Gardens, Cape Town")
🤖 See how you rank across major LLMs
📥 Export sources, track visibility, and take action to improve
📊 Use it for brand monitoring, SEO, PR, outreach, or curiosity
Why I care:
Google traffic is tanking. LLM answers are on the rise. And yet... no one knows how they’re being represented in this new layer of the internet. That’s wild.
We’re early - expect bugs, broken things, and moments of delight.
@peterbuch This is a smart move — as LLMs reshape search, understanding your brand’s presence there is crucial. Excited to see tools like LLMSEO Monitor helping bridge that visibility gap and empower brands to navigate the AI-driven web. Great work, Pete!
@peterbuch this is brilliant! finally someone tackled the blind spot we all have with LLMs. been using perplexity and claude for research lately and had NO idea how my own products show up there
reminds me of the early days when we scrambled to understand google's algorithm, except now its 3+ different AI brains we need to optimize for lol. the export feature is clutch - already running queries for our main keywords.
one thing that caught my eye: you built this in a week?? thats insane. most mvps take months to get this polished. definitely bookmarking this for our next product strategy session.
congrats on the launch pete & team! this is gonna be huge once more people realize traditional SEO is becoming... well, traditional ¯\_(ツ)\_/¯
@stainlu Hey Stain, thanks so much. I agree, we probably need to monitor how people search for brands across 100s if not 1000s of different LLMs. That'll only work with (ai powered) software like LLMSEOMonitor.
We've built this in 1 week, yes, and I think the basic version was built in a day. So if you ever need support building or launching stuff let me know, happy to help
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@peterbuch I'm confused on how to use this. Yes it gives me very useful results when I ask for recommendation. But how do I use it to improve my website's visibility? How do I use it to tell me what I'm doing wrong and the things I need to improve? How's the prompt supposed to look like
@peterbuchI have one more question – will your tool be able to detect whether someone's website content is being recommended by LLMs? I found some tools (e.g. https://www.isyourwebsiteready.ai/ or https://skilfut.com/ ) and would like to know whether there will be any implementation of "score meter" or something like that :)
@busmark_w_nika that's a great idea. We certainly could do that, but we want to keep our tool as simple and user friendly as possible. So my short answer: We are playing with features like this.
@__tosh interesting @Shopify and Wix. Can't really see the usecase for our products here, but I can see why it makes sense for consumable goods or clothes.
@Shopify@__tosh 😱 Love some LLMSEOMONITORMERCH. Would look good as a Clothing brand
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How can brands benefit from AI search when Google holds nearly 90% of the global search market while AI-driven search platforms like ChatGPT account have less than 0.3% of total search traffic?
search traffic is not the same as asking for recommendations for buying decisions and even search traffic is changing fast, we'll see strong moves from Google going forward as well though, so right now it makes sense to still invest in old-school SEO and keep an eye on LLM SEO
Would be interesting to have another layer on top that looks at the various results and gives a meta-review on what the LLMs themselves think the best answer is, perhaps on a point-based vote.
This is exactly the kind of tool we need in the era of LLM-first search. As more users start relying on ChatGPT, Gemini, and Perplexity instead of Google, understanding what these models recommend becomes crucial for SEO. Curious to see how granular the data gets and if it supports regional insights or prompt variation testing. Big potential here — well done!
@aishat_akinpelu you're right. What would be the use case of searching pictures?
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@peterbuch Sometimes users don’t remember the names of things they want to search for, and that’s where picture search becomes incredibly helpful. No one can know everything, and the ability to search using images can bridge that gap. The 3 AI tools incorporated into your product are impressive, and I noticed all three include this feature, "picture search option." If I considered making your product my default search engine, having a picture search option would be a plus, even for other users. Or am I perhaps steering away from your intended focus for the product?
findable.
Hey Product Hunt! 👋 I’m Pete - founder of Waffle (social app for real-life friends), CandyCat (GTM agency),
and now: LLMSEO Monitor - a tool with a terrible name but a great purpose.
Here’s the problem:
🌍 LLMs like ChatGPT, Claude, and Gemini are becoming people’s new search engines.
😬 But brands have zero clue how they show up (if at all).
💡 So we built a tool that answers: “What do AI models say about me?”
LLMSEO Monitor lets you:
🔍 Run real queries (like "best hairdresser in Gardens, Cape Town")
🤖 See how you rank across major LLMs
📥 Export sources, track visibility, and take action to improve
📊 Use it for brand monitoring, SEO, PR, outreach, or curiosity
Why I care:
Google traffic is tanking. LLM answers are on the rise. And yet... no one knows how they’re being represented in this new layer of the internet. That’s wild.
We’re early - expect bugs, broken things, and moments of delight.
🎯 Built in a week. Shipped because it matters.
→ Upvote if this scratches your brain 🧠
→ Try it at llmseomonitor.com
→ Feedback, feature ideas, and spicy takes welcome in the comments.
Let’s map the new search frontier together.
Much love from Cape Town, South Africa,
Pete
Kalyxa
@peterbuch This is a smart move — as LLMs reshape search, understanding your brand’s presence there is crucial. Excited to see tools like LLMSEO Monitor helping bridge that visibility gap and empower brands to navigate the AI-driven web. Great work, Pete!
findable.
@parth_ahir thank you, Parth. I appreciate your comment. Let me know if you have any questions or feedback
Grimo
@peterbuch this is brilliant! finally someone tackled the blind spot we all have with LLMs. been using perplexity and claude for research lately and had NO idea how my own products show up there
reminds me of the early days when we scrambled to understand google's algorithm, except now its 3+ different AI brains we need to optimize for lol. the export feature is clutch - already running queries for our main keywords.
one thing that caught my eye: you built this in a week?? thats insane. most mvps take months to get this polished. definitely bookmarking this for our next product strategy session.
congrats on the launch pete & team! this is gonna be huge once more people realize traditional SEO is becoming... well, traditional ¯\_(ツ)\_/¯
findable.
@stainlu Hey Stain, thanks so much. I agree, we probably need to monitor how people search for brands across 100s if not 1000s of different LLMs. That'll only work with (ai powered) software like LLMSEOMonitor.
We've built this in 1 week, yes, and I think the basic version was built in a day. So if you ever need support building or launching stuff let me know, happy to help
@peterbuch I'm confused on how to use this. Yes it gives me very useful results when I ask for recommendation. But how do I use it to improve my website's visibility? How do I use it to tell me what I'm doing wrong and the things I need to improve? How's the prompt supposed to look like
findable.
@harmonygrams great questions, thanks Harmony. I'm happy to jump on a call and help with that if you'd like? type pete.chat in your browser to book
findable.
@peterbuch @harmonygrams search about the category your product is in, for example:
"best saas for scheduling social media posts"
and then take a close look at which sources ChatGPT, Gemini and Claude used for the recommendations.
LeadDelta
@peterbuch good work as always Pete!
minimalist phone: creating folders
Man, I am creating an article (in my weekly newsletter) about this topic. Can I quote you? 🫠
One of these texts:
findable.
@busmark_w_nika that's fantastic. Please do, and also let me know if you need any support or have questions. Always happy to chat
minimalist phone: creating folders
@peterbuchI have one more question – will your tool be able to detect whether someone's website content is being recommended by LLMs? I found some tools (e.g. https://www.isyourwebsiteready.ai/ or https://skilfut.com/ ) and would like to know whether there will be any implementation of "score meter" or something like that :)
findable.
@busmark_w_nika that's a great idea. We certainly could do that, but we want to keep our tool as simple and user friendly as possible. So my short answer: We are playing with features like this.
findable.
ChatGPT says "Product Hunt" is one of the top web platforms to launch ne products in 2025
I also like that it mentions Shopify!
findable.
@__tosh interesting @Shopify and Wix. Can't really see the usecase for our products here, but I can see why it makes sense for consumable goods or clothes.
findable.
@Shopify @peterbuch what do you mean? I'm in the middle of setting up the LLM SEO Monitor Shopify store!
findable.
@Shopify @__tosh 😱 Love some LLMSEOMONITORMERCH. Would look good as a Clothing brand
How can brands benefit from AI search when Google holds nearly 90% of the global search market while AI-driven search platforms like ChatGPT account have less than 0.3% of total search traffic?
findable.
@vouchy Google Search is declining. Even Google itself is currently testing AI-Search first and might cannibalize their own model: https://blog.google/products/ads-commerce/google-search-ai-brand-discovery/
findable.
@vouchy great question!
search traffic is not the same as asking for recommendations for buying decisions and even search traffic is changing fast, we'll see strong moves from Google going forward as well though, so right now it makes sense to still invest in old-school SEO and keep an eye on LLM SEO
wild times
Clubhouse Glow
Would be interesting to have another layer on top that looks at the various results and gives a meta-review on what the LLMs themselves think the best answer is, perhaps on a point-based vote.
findable.
@mittermayr that's great feedback, what do you think @__tosh ?
findable.
@mittermayr @peterbuch love it!
This is exactly the kind of tool we need in the era of LLM-first search. As more users start relying on ChatGPT, Gemini, and Perplexity instead of Google, understanding what these models recommend becomes crucial for SEO. Curious to see how granular the data gets and if it supports regional insights or prompt variation testing. Big potential here — well done!
findable.
@indukeys thanks so much, please give it a try. We need to get more into the nitty-gritty of data like you say. Working on that
findable.
@indukeys well said, ty for your support!
@peterbuch I noticed there is no option for picture search, or am I not good at navigating yet?
findable.
@aishat_akinpelu you're right. What would be the use case of searching pictures?
@peterbuch Sometimes users don’t remember the names of things they want to search for, and that’s where picture search becomes incredibly helpful. No one can know everything, and the ability to search using images can bridge that gap. The 3 AI tools incorporated into your product are impressive, and I noticed all three include this feature, "picture search option." If I considered making your product my default search engine, having a picture search option would be a plus, even for other users. Or am I perhaps steering away from your intended focus for the product?