Voice, SMS & MMS in one easy API

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The company is based in Uppsala, Sweden and our focus is on Europe. We're happy to answer any questions you might have, either here, help@46elks.com or on Twitter @46elks.
The folks @46elks released a new version of their website. The API looks super easy to use! Maybe @johannesl @andreaskrohn or @dplauren can tell us more about the app?
Basically, we've taken telephony logic from static black boxes (PBXes) right into your own web application code. So with our API, your application can do anything in the mobile networks - receive & send SMS text messages, allocate phone numbers, control incoming phone calls, build IVRs and even send MMS. We're gradually adding more features and geographical reach to our API platform, and are very curious as to what kind of features you think we should add next.
@johannesl what's the most original / fun thing built by someone using your API?
@gregoiregilbert Heh, it must undoubtable be the cat-feeder-by-sms, video here
@johannesl Haha. Good one :)