Hey Product Hunt 👋

I’m Tim, one of the makers of backlane. We build ecommerce software at shopvibes, and backlane brings marketplace work into the AI assistants teams already use.

A stock check, a rejected import, ad performance, an order that needs attention: simple questions can send you through seller portals, reports and spreadsheets. We built backlane to bring those questions and the underlying marketplace data into the same conversation.

Start with Mirakl

Connect your Mirakl-powered marketplaces. Our marketplace catalog includes US operators such as Best Buy US, Lowe’s and Nordstrom. We also offer direct integrations with OTTO Market and Kaufland.

A few things you can ask

“Which of my Mirakl offers have fewer than 10 units in stock?”
"Analyze my latest ads performance and flag underperforming products"
“Explain this Mirakl import report. What should I check next?”
“Show the open orders that need my attention.”

Add backlane’s hosted MCP connection to ChatGPT, Claude, Cursor or VS Code and sign in with OAuth. You can disable write access for your organization, enable optional customer-data anonymization and review write-action logs.

Coming soon: Walmart, Target and Amazon

We want your input on the next connections and the work they should make easier.

Try the open beta

All available features are free during the limited open beta. Your AI assistant and marketplace account costs are separate. The short demo shows backlane in action.

Which marketplace would make backlane useful for you, and what would you ask it to do first? Tell us the marketplace + the workflow: stock checks, listing or import issues, order handling, or something we haven’t thought of yet.