We've spent the last few months talking to D2C founders who sell mainly through Instagram DMs and WhatsApp, and the same problem keeps coming up: customers are ready to buy in the chat, but the moment they're asked to "click here to pay" or fill a form, a chunk of them just go quiet.
Curious what others here have seen is it the extra app switch, trust in the payment link, or something else entirely? And for anyone who has fixed this, what actually moved the needle: faster replies, payment inside the chat, something on the catalog/pricing side?
Hi Product Hunt! I'm Jerish, maker of Behaf.
Indian D2C customers buy on WhatsApp, but founders drown in manual DMs. Catalog questions, size negotiations, payments, shipping updates. It stops scaling fast.
Behaf is a WhatsApp AI agent that answers product questions, sends PayU payment links, and books Shiprocket shipments inside the chat. The customer stays in WhatsApp the whole time.
We wrote about why this works for Indian D2C: https://www.behaf.co/whatsapp-commerce-platform
I'll be here all day answering questions. Would love your feedback on the agent flow.